Category: Partnerships

Little League® International and Major League Baseball Extend Partnership Agreement to Connect Brands with the Sport at All Levels

Following the announcement of the 2024 MLB Little League® Classic featuring the New York Yankees and the Detroit Tigers, Major League Baseball and Little League International today announced an extension of their joint partnership and promotional agreement. First established in 2019, MLB and Little League have worked together to align with some of North America’s […]

Eggland’s Best Surprises 2023 Little League Challenger Division® Exhibition Teams with $5,000 Grant

As part of its ongoing support of the Little League Challenger Division®, Eggland’s Best, the Official Egg of Little League Baseball and Softball, recently surprised the two participating teams of the 2023 Little League Challenger Division Exhibition Game with a $5,000 check to support their league’s efforts. “At Eggland’s Best, we are committed to supporting […]

New York Yankees and Detroit Tigers to Head to Williamsport for 2024 MLB Little League Classic

The New York Yankees and Detroit Tigers will compete in the 2024 “MLB Little League Classic,” in Williamsport, Pa., as announced by Baseball Commissioner Robert D. Manfred Jr. today during the Little League World Series on ABC.  The game, which will be held on Sunday, August 18, 2024 and serve as a home contest for […]

Joe Crookham and Musco Lighting Earn 2022 W. Howard Hartman Little League® Friendship Award

Led by their CEO Joe Crookham, Musco Sports Lighting®, the “Official Sports Lighting System of Little League® Baseball and Softball” since 1992, was named the 2022 W. Howard Hartman Little League Friendship Award winner. Due to unfortunate weather during the 2022 Little League Baseball® World Series, Mr. Crookham and Musco Sports Lighting were unable to […]

Gatorade and Little League® Team Up to Provide Hydration Kits, Donations to 54 Little League Urban Initiative Programs

Gatorade, the Official Sports Performance Beverage of Little League® Baseball and Softball, has stepped up to provide more than 5,600 Gatorade Hydration Packs and $54,000 in donations to 54 local leagues and their players within the Little League Urban Initiative program. “For years, Gatorade has helped support hundreds of local Little League programs through their […]

New Partnership with DQ® Kicks Off with Social Photo Contest for Little League® Families and Friends

In celebration of the new partnership with American Dairy Queen Corporation (ADQ) and Little League® announced on April 10, 2023, families will have the opportunity to show off their postgame celebrations at their local DQ® locations with the launch of the “Postgame Celebration at DQ Photo Contest.” As the Official Postgame Destination of Little League, […]

T-Mobile Extends its Commitment to Little League® Baseball and Softball Through 2028

After four years of continuous support and a commitment to families all across the United States, T-Mobile and Little League® International have agreed to a six-year extension as the Official Wireless Sponsor of Little League Baseball and Softball through 2028. “We are thrilled to continue our amazing partnership with T-Mobile and look forward to many […]

Little League® Extends Relationship with Topps Through 2025

With baseball and softball season in full swing across the nation, Little League® and Topps are thrilled to announce an extension of their Official Partnership through 2025, bringing excitement and fun opportunities to kids all across the nation over the next three years. “Our partnership with Topps has allowed us the opportunity to link two […]

Easton to Continue Partnership with Little League Through 2028

With baseball and softball season officially underway, Little League® and Easton Diamond Sports, LLC are thrilled to announce an extension of their Official Partnership through 2028. Following the merger between Rawlings and Easton in January 2021, the extended agreement with Little League also now incorporates Rawlings as the Official Glove of the Little League World […]

Gerry Davis Joins Little League® Team as Senior Umpire Consultant

With a continued focus on improving the education and experience for its umpires volunteering their services, Little League® Baseball and Softball is pleased to announce the addition of MLB Veteran Umpire Gerry Davis as its new Senior Umpire Consultant. “On behalf of the hundreds of thousands of umpires that dedicate and volunteer their time to […]