LL Est. 1939 interstitial transparentIDENTITY

The story of Little League® began nearly a century ago, and it’s up to each and every one of us to join together to write the next chapter while embracing our organizational identity. Join us as we celebrate Little League together and play, dream, and rally around our Little League communities around the world.

Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities.

Values

Our values are the traits we value in one another. They are the fundamental beliefs we strive to embody each and every day. These values inspire our brand personality traits, and they’re more externally facing than our mission, vision, and purpose.

 

The Little League Pledge

The Little League Pledge was written in 1954 by Peter J. McGovern, the first president of Little League Baseball, Incorporated, after became aware that local Little League programs were reciting the U.S. Pledge of Allegiance before games. Mr. McGovern wanted to give all leagues (not just those in the United States) a pledge reflecting some of the sentiments of the Pledge of Allegiance, without the references to the U.S., while adding the elements of sportsmanship and the desire to excel.