STYLE
The Colors
The new, primary Little League® logo is made simply of two colors, red and blue. Together, these two hues represent our organization on many levels.
Fonts
Our brand uses five typefaces: Grand Slam, Home Run, Futura, Quotes Script, and Miller Text. These typefaces work together to bring our messages to life.

Grand Slam is the primary display typeface for our brand. It’s an all-caps typeface that we use mostly for headlines. We use it primarily at large scales, although it can be used for subheads at smaller scales. There is also an oblique weight available to create more dynamic typographic compositions.
![]() |
GRAND SLAM TYPEFACE The rounded, unfinished edges of this serif typeface reflect the down and dirty nature of our sports. |

Home Run is closely related to Grand Slam and supports our type system as a secondary display typeface. Both fonts have similar serifs and texture, but Grand Slam is narrower overall than Home Run. Mix and match these two typefaces to create more dynamic headlines, using Home Run for longer headlines.
![]() |
TYPEFACE COMPARISONS Grand Slam typeface in red and Home Run typeface in blue. |

Whereas our display typefaces are reserved for headlines and subheads, Futura can be used for anything. Such uses include headlines, subheads, body copy, and captions. Futura is a very versatile typeface with many weights. A modern sans-serif, it has curves that feel youthful and approachable, yet serious.

Quotes Script is an accent font that adds a feeling of youth and playfulness to our visual language. While it shouldn’t appear in every piece, we use it to add extra emphasis to certain words or phrases, in combination with our other typefaces. We often set text in Quotes Script on a baseline that’s tilted upward at 10–20 degrees.

For certain communications where a serif typeface is needed, Little League uses Miller Text.
Logo Evolution
For decades, the official Little League® logo has been the symbol of the program and remained unchanged, but as society, communities, and the sport evolve, it was important that Little League adapted to help tell a modern and relevant version of its story. Inspired by Carl Stotz’s original keystone sketch, the new emblem is a modern interpretation of the heritage of Little League and is a singular representation of all sports, divisions, and entities that operate under the direct supervision of Little League International.