The Design Process
More than two years ago, Little League® International started the process of evolving the organization’s mission, logo, and look, with the goal of providing an updated, modern, inclusive new brand. At the core of this project, one thing became very clear – A brand is more than just a logo, and a logo is more than just a mark or symbol. It must seamlessly adapt with other design elements across colors, dimensions, and uses.
Throughout this new brand design process, Little League connected with its staff and volunteers, explored the organization’s history and impact throughout the world, and looked to the future to bring this new brand identity to life.