With approximately 340 games broadcasting across ESPN Platforms this summer, Little League® Baseball and Softball is proud to launch new Public Service Announcements (PSAs) that emphasize the strategic initiatives of the organization.
With these PSAs on rotation throughout the broadcasts, in addition to video promotions of the Little League Flagship Store and the importance of sportsmanship, these new PSAs showcase the strategic efforts of the world’s largest and most trusted youth sports organization.
Disaster Relief Efforts
Year over year, Little League continues to see local leagues experience devastating effects from natural disasters, including recent devastation in the last year with a hurricane in North Carolina, wildfires in California, flooding in Texas, and more. Filmed on location at North Asheville (N.C.) Little League, recipient of the 2025 Little League Carl E. Stotz Community of the Year Award, this PSA showcases the importance of Little League during these times of devastation, and that it’s on everyone to team up to help programs impacted by disaster to receive the support they need to rebuild, recover, and continue providing children with the life lessons learned through youth baseball and softball. Whether it’s repairing fields or replacing equipment, the Little League Disaster Relief Fund allows Little League to provide support to local communities during times of greatest need. Unfortunately, disasters occur every year in communities all around the world, and the Little League fields are many times the first place that families and neighborhoods turn to. Learn more about these efforts and how you can help support, at LittleLeague.org/Impact. While the disaster relief fund is new for Little League in 2025, the organization has provided three leagues with grants earlier this summer to recover from the impact of natural disasters: Martinez Evans (Ga.) Little League, Canton (N.C.) Little League, and Indian Rocks Beach (Fla.) Little League.
Beyond the Diamond, by Softball Legend Cat Osterman
Over the past 10 years, interest in softball has continued to flourish with an 8-10% rise in participation at the Little League Softball division, but the celebration of the game goes well beyond the diamond. Narrated by softball legend, Cat Osterman, this PSA shows the strength of the sisterhood that softball provides and, more importantly, the opportunities participation in the Little League Softball® program provides to young Girls with Game all around the world each year. It also shines the spotlight on the successes of Little League Softball alumni, including those who have gone on from their own community diamonds to participate in professional softball with Athletes Unlimited. A longtime Little League supporter, Osterman is a Bear Creek Little League (Houston, Texas) grad, 2016 Little League Hall of Excellence Enshrinee, and inaugural Athletes Unlimited (AU) Softball Champion and Athletes Unlimited Softball League (AUSL) General Manager. Little League and AU have been partners since the program’s official launch in 2020, aligned to grow the sport of softball at the grassroots level and to inspire female athletes. This partnership is on full display at the AUSL Pro Games at the LLSWS, Presented by DICK’S Sporting Goods, and Little League Softball Unlimited events.
While an inspiration on its own, the new Beyond the Diamond PSA is a continuation of Little League’s strategic efforts to promote and celebrate female opportunities in the Little League program and joins a slate of Girls with Game PSAs. Launched in 2019, the Girls with Game Initiative is dedicated to honoring all the girls and women who have made the Little League program what it is today and those who inspire the future generation of female participants at every level. While the organization celebrated 50 years of girls in its program last year, the foundation of Girls with Game is only getting started, and Little League is gearing up for the next generation of Girls with Game.
As a mission-driven nonprofit youth sports organization trusted by millions of parents around the world each year, Little League works with its partners at ESPN each year on these PSAs to help educate, inform, and inspire the millions of viewers who tune in to watch the approximately 340 broadcast games each summer. In 2024, Little League promoted the importance of its Child Protection Program and understanding its young audiences, while previous versions have showcased the impact of sportsmanship and role models, as well as the effect of parents and coaches on their love for the game.