New Era Cap Co Inc., the Official On-Field Player Cap of Little League® World Series and longtime supporter of the Little League program, has agreed to a four-year extension to serve as an official sponsor of Little League Baseball and Softball through 2026.
“We could not be more grateful for the unwavering commitment from our partners at New Era Cap over the past two decades and are thankful to have the opportunity to continue to grow our relationship,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “As an industry leader at every level of the baseball and softball, New Era Cap gives our Little Leaguers and fans the opportunity to look and feel like the true all-stars on and off the field and we are excited to see what new opportunities this continued partnership allows us to accomplish in the future.”
Since 1994, New Era Cap has been supplying players at the Little League World Series with top quality caps and in 2000 officially became a formal partner of Little League Baseball and Softball to support every level of the world’s largest youth sports program. Based on the design of those on-field caps and visors provided to each of the players, New Era Cap has also supported Little League fans with amazing replica caps and other souvenir cap merchandise, provided creative design support assisted with the marketing of Little League events, and more.
“At New Era, we value our roots while embracing the next generation of athletes,” said Tim Shanahan, New Era Senior Director of Licensed Products. “That’s what makes us so excited about extending our partnership with Little League Baseball and Softball – by supporting young athletes, we create opportunities for growth in leadership, confidence, and teamwork. New Era is proud to be part of the team growing the reach and impact of the sport nationally and globally.”
In addition to their support as the official on-field cap of the Little League World Series, New Era Cap also provides fans at the Little League Baseball® World Series and Little League Softball® World Series with exciting opportunities and activities within the Little League World Series Fan Zone. From customized games to unique gifts and pins with purchase of one of their caps, New Era Cap provides families and fans with fun and exciting opportunities and products each year through this one-of-a-kind event activation. In addition to their efforts during tournament time, New Era Caps can also be found within the World of Little League® Museum and Official Store and the Little League Main Gift Shop throughout the year, allowing fans from all over the world to show off their team’s colors and favorite styles.
Along with their commitment to the Little League program, New Era Cap also has a long-standing official partnership with Major League Baseball, aligning perfectly with the initiatives of both organizations to help foster interest and encourage participation in youth-centered baseball and softball activities. Since it first was established in 2017, New Era Cap has also supported the MLB Little League Classic as the official on-field cap of the event and assisted with marketing the unique event to fans all over the world.