T-Mobile Extends its Commitment to Little League® Baseball and Softball Through 2028

2023 LLBWS Presented by T-Mobile logo

After four years of continuous support and a commitment to families all across the United States, T-Mobile and Little League® International have agreed to a six-year extension as the Official Wireless Sponsor of Little League Baseball and Softball through 2028.

“We are thrilled to continue our amazing partnership with T-Mobile and look forward to many more years of supporting our local leagues and most importantly, our players,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “Over the past four years, T-Mobile has continued to create meaningful impact with Little League, supporting players and their families directly with registration fee grants, equipment donations, local sponsorship, and exciting competition like the T-Mobile Little League Home Run Derby. We are grateful for the continued support of the Little League program and the focus on creating direct impact in the communities we collectively serve.”

Since becoming an official partner in 2019, T-Mobile has been able to provide millions of dollars in financial support and equipment donations, as well as endless amounts of memories and experiences, to local leagues and their participants all across the country through their various initiatives and programs.

As part of the extended agreement, T-Mobile has also been named as the presenting sponsor for the 2023 Little League Baseball® World Series, which includes a continuation of their role as the presenting sponsor of the broadcast on the ESPN platforms, and is set to take place on August 16-27, 2023. Though official sponsors have long been integrated as part of the Little League World Series events, dating back to the first ever national sponsor in 1948, T-Mobile’s inclusion marks the first time in modern history a presenting sponsor has been associated with the World Series, giving them direct brand integration within the 2023 LLBWS event and logo.

“As an organization, we are very selective in the allocation of our sponsorship opportunities to ensure that the support and commitment of our partners is always focused on the children and their families,” said Mrs. DiLullo Brown. “Since becoming a partner with us, T-Mobile has gone above and beyond to prove that commitment through their various programs and initiatives, both at the World Series and more importantly, the local league level. We are grateful for their support over the years and look forward to their support as a presenting partner in this year’s event.”

In addition to the support T-Mobile has shown over the past four years, below are just some of the ways that the Official Wireless Sponsor has committed to its continued support of Little League Baseball and Softball with the renewed partnership:

T-Mobile Little League Call Up Grant

Originally established in February 2020 to help make Little League participation more affordable for kids and families around the country, the T-Mobile Little League Call Up Grant Program is dedicated to helping cover the cost of player registration fees so that every kid has the chance to participate in their local Little League. To date, this program has helped support nearly 50,000 Little Leaguers® with registration grants totaling over $4.5 million and is in line with Little League’s strategic efforts to remove barriers of entry for families and players at the youngest ages. To learn more about this program, visit LittleLeague.org/CallUpGrant.

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T-Mobile Little League Home Run Derby

One of the first activations as part of the partnership between T-Mobile and Little League when it first began in 2019, the T-Mobile Little League Home Run Derby has evolved to become a fan favorite for local Little Leaguers and their communities all across the United States each summer. With local leagues beginning to sign up to host their baseball and softball competitions, T-Mobile has once again committed to providing those leagues with equipment donations to support the program and enhance the player experience. Heading into its fifth year of competition, this year’s T-Mobile Little League Home Run Derby will once again conclude with a championship event to be held during the Little League Baseball World Series in Williamsport, Pennsylvania. To learn more about the T-Mobile Little League Home Run Derby, visit LittleLeague.org/HomeRunDerby.

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Local Sponsorship and T-Mobile FamCam 5G Program

T-Mobile is also committed to helping support local Little League programs at the grassroots level with its local sponsorship and T-Mobile FamCam 5G program. As part of this program, select local program across the country once again have the opportunity to install a livestreaming camera system at their facility free of charge. T-Mobile FamCam 5G includes a league streaming portal where family and friends can stay connected by registering to watch live games enabled by the T-Mobile 5G network. Users also have the ability to create and download highlight clips and catch-up on full games on-demand.

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On-Site Event Activations and the LLWS Fan ZoneT-Mobile Fan Zone

In addition to their nation-wide initiatives, T-Mobile is also committed to supporting and enhancing the fan experience at Little League events all summer long, culminating with a unique experience as part of the Little League World Series Fan Zone at the Little League Softball World Series in Greenville, North Carolina, and the Little League Baseball World Series in Williamsport, Pennsylvania.  During the 2022 LLBWS, T-Mobile also gave fans a unique perspective as to what it’s like to be a part of the event in person, from life as a player to experiencing the bucket-list event first-hand as a fan, through epic drone coverage. To learn more about the Fan Zone experience, check out LittleLeague.org/FanZone closer to the start of this year’s events.

For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for our local Little Leagues to a minimum and to provide unparalleled benefits and resources to those member leagues. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors help leagues offer the best programs possible, so players and volunteers can have a fun and rewarding Little League experience.

To learn more about how T-Mobile is supporting Little League Baseball and Softball, and what opportunities are available for local leagues and their communities, visit LittleLeague.org/Sponsors.