New York Life Commits to Little League® Baseball and Softball, Including Support of Community Heroes Recognition Program

New York Life

Little League® International is pleased to announce New York Life, America’s largest mutual life insurer1, as the Presenting Sponsor of the Little League Community Heroes recognition program, focused on honoring the dedicated volunteers who go above and beyond for their local communities. The announcement comes during National Volunteer Week, an annual recognition of the contributions of volunteers, where Little League and New York Life will honor a Community Hero each day of the week-long celebration.

“We are very excited to welcome New York Life as our newest partner and look forward to bringing its support and expertise to our thousands of local leagues and the millions of volunteers who make the Little League experience possible each year,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer.

As part of the partnership, weekly Little League Community Hero recognition social media posts are “Presented by New York Life,” and the top volunteers who are selected to be named Little League Community Heroes of the Year in August will receive additional support from New York Life.

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This new partnership will also create opportunities to deliver financial education by connecting New York Life’s more than 12,000 financial professionals across the country to local Little League Baseball and Softball programs in their communities. As part of the partnership with Major League Baseball, New York Life will also be the Presenting Sponsor of the MLB Little League Classic, set to be held on Sunday, August 18, 2024, in Williamsport, Pennsylvania.

“Like Little League teams across the country, New York Life agents are a staple of the community,” said Amy Hu, Chief Marketing Officer, New York Life. “We look forward to celebrating Little League Community Heroes, strengthening financial knowledge among players and families and deepening connections for New York Life agents through this partnership.”

For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for our local Little Leagues to a minimum and to provide unparalleled benefits and resources to those member leagues. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors help leagues offer the best programs possible, so players and volunteers can have a fun and rewarding Little League experience.

To learn more about how New York Life and the other Official Partners are supporting Little League Baseball and Softball, and what opportunities are available for local leagues and their communities, visit

1Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/5/2023. For methodology, please see