After serving as the Official Uniform, Footwear, and Coaches Apparel Supplier of Little League® and the Little League World Series since 2019, adidas has agreed to a multi-year extension with the world’s largest youth sport program, committing their support to the non-profit organization through 2027.
As part of the partnership over the past five years, adidas has designed and created all official on-field uniforms for each of the seven Little League World Series events. adidas has also provided cleats, training apparel, and uniform accessories, as well as athletic footwear and apparel for coaches and managers. Additionally, adidas has launched a line of replica jerseys for fans to purchase at the Little League Baseball® World Series, which first debuted in 2023. Since 2019, adidas has also created unique experiences at the Little League World Series by hosting the adidas “Maker’s Lab,” a branded experience that engages players and teams to create and inspire.
“For the past five years, adidas has demonstrated incredible support for our players, coaches, and communities around the world with amazing uniforms and apparel. This vital support and funding allows us to create unmatched tournament experiences for every child that participates,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “The Little League World Series uniforms and apparel continue to be a highlight of the summer experience, and we are grateful for the support to our tournament operations.”
As part of their support of Little League’s Girls with Game 50 Celebration in 2024, adidas has also agreed to supply the uniform for the first-ever Maria Pepe Little League Baseball Legacy Series, set to be held on June 7-9, in Williamsport, Pennsylvania.
“adidas’ partnership with Little League is founded upon the belief that sport has the power to change lives,” said Aaron Seabron, General Manager, US Sports at adidas. “It is a strong part of our ethos to support athletes at the grassroots level, so we’re proud to continue to give these players top-of-the-line footwear and uniforms, empowering them to strive for greatness during the most treasured sporting events of their youth.”
In addition to their World Series support, adidas continues to provide offers and discounts to all local Little League programs, including their line of unique cleats that are worn on field by baseball and softball superstars such as Julio Rodriguez, Corey Seager, Adolis Garcia, Trea Turner, Jose Ramirez, Kris Bryant, Luis Robert, Kiké Hernandez, Teoscar Hernández, J.P. Crawford, Sis Bates, Aliyah Andrews, and Amanda Lorenz.
To learn more about what adidas can offer to local leagues, as well as what all of Little League’s Official Sponsors can provide, visit LittleLeague.org/Sponsors. Additionally, to learn more about the 2024 Little League World Series events, visit LittleLeague.org/WorldSeries and download the World Series app in the Apple App Store or Google Play.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €22.5 billion in 2022.