Little League® Baseball and Softball is pleased to announce a new partnership with Barilla, the world’s leading pasta producer, ahead of the 2022 Little League Baseball® World Series in Williamsport, Pennsylvania. The partnership, inclusive of product sampling as well as on-site experiences using the Little League World Series mobile app, combines a family-friendly event with a meal-time family favorite.
“As we gear up for the Little League World Series, we are excited to welcome Barilla as one of our newest partnerships,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “Barilla’s contributions to this year’s event will help provide both participants and fans with a memorable experience during their time in Williamsport while enhancing the memories that are made by hundreds of thousands of people every year.”
As part of the partnership, Barilla will hand out samples of Barilla Protein+™ Pasta prepared with Barilla Premium Marinara sauce, Parmigiano Reggiano cheese and fresh basil to visitors throughout the event in the Little League World Series Fan Zone. In addition, visitors to the Barilla booth will be able to experience a photo opportunity and redeem a special collector’s pin, which is also available virtually through the Little League World Series mobile app.
“Barilla is proud to partner with Little League to be a part of the Little League World Series that so many families attend every year,” said Melissa Tendick, Vice President of Marketing at Barilla America. “Made with delicious golden wheat and protein from lentils, chickpeas, and peas, our Barilla Protein+™ provides a good source of protein to keep the whole family fueled throughout the day with the same classic taste of pasta that everyone enjoys.”
For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for local Little Leagues to a minimum and to provide unparalleled benefits and resources to those member leagues. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors help leagues offer the best programs possible, so players and volunteers can have a fun and rewarding Little League experience.
To learn more about how to attend the 2022 Little League Baseball World Series, including details on parking, hotels, complex access, and more, check out LittleLeague.org/Visit. To learn more about using the Little League World Series Fan Zone and mobile app, check out LittleLeague.org/FanZone. More information about the 2022 Little League World Series tournaments, including full schedules and downloadable brackets, can be found at LittleLeague.org/WorldSeries.