As excitement continues to grow around the biggest stage in youth sports, Little League® International today announced the return of Bomb Pop, one of America’s most iconic frozen treats, as its newest Official Sponsor, bringing back together two brands that have been synonymous with summertime memories for generations.
“Bomb Pop has long been part of the sights, sounds, and traditions that make summer so memorable for families, and we’re excited to welcome them back as an Official Sponsor of Little League” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “Together, we’re bringing two iconic summer experiences together in a way that celebrates community, childhood, and the unforgettable moments that happen both on and off the field while more importantly working together to support opportunities and access in communities all around the world.”
Reuniting after nearly a decade apart, the new partnership will celebrate the joy of youth baseball and softball through fan experiences, digital engagement, and special activations throughout the Little League Baseball World Series in Williamsport, Pennsylvania, while supporting Little League’s mission to provide life-changing experiences for children and communities around the world throughout the entire year.
Throughout the Little League Baseball World Series, fans can expect exciting Bomb Pop-themed activations and opportunities to celebrate one of America’s greatest summer traditions alongside the world’s premier youth baseball tournament.
“We’re thrilled to once again join the Little League family,” said Wells Enterprises Chief Marketing Officer Isabella Chia. “Bomb Pop has always been about celebrating summer, making memories, and bringing people together. Those same values come to life every summer as part of the World Series events, where children from around the world inspire millions through sportsmanship, teamwork, and the simple joy of playing the game. We’re proud to bring an iconic summer treat to one of youth baseball’s most memorable traditions.”
The partnership further strengthens Little League’s roster of Official Sponsors, whose collective investment helps create an equitable, world-class experience for participants from more than 80 countries and regions. Together, Little League and its partners help reduce financial barriers, support tournament operations, enhance the fan experience, and invest in programs that expand access to baseball and softball.
With the addition of Bomb Pop, the organization’s sponsor portfolio in 2026 is the largest and most impactful that it has ever been and includes nationally recognized brands committed to supporting youth development, each helping expand access to baseball and softball while investing in healthier, stronger communities. To learn more about Little League’s Official Sponsors and their commitment to supporting the Little League experience, visit LittleLeague.org/Sponsors.
The 2026 Little League Baseball World Series takes place on August 19-30 with all games broadcast across ESPN platforms. Fans can learn more by visiting LittleLeague.org/WorldSeries.
About Bomb Pop®
Since 1955, Bomb Pop® has been a colorful part of American summer traditions. Known for its iconic red, white, and blue shape and signature cherry, lime, and blue raspberry flavors, the original Bomb Pop has brought generations together around hot summer days, backyard cookouts, ballgames, celebrations, and everyday moments of frozen fun. Today, Bomb Pop continues to put its own bold spin on the ice pop category with a growing lineup of flavors and mashups, while the Original Bomb Pop is made with colors from natural sources. Bomb Pop is part of Wells Enterprises, Inc., an independent operating company of the Ferrero Group.