Little League® International and New Era® have announced a multi-year extension of their longstanding partnership, continuing one of the most recognizable relationships in youth sports.
Since first supplying the on-field caps worn by Little League World Series participants in 1994, and becoming an Official Sponsor in 2000, New Era has helped define countless memories on the biggest stage for hundreds of thousands of players and fans while supporting Little League’s efforts to improve access and opportunity for children and families around the world.
Under the renewed agreement, New Era will continue serving as the Official On-Field Cap of the Little League Baseball and Softball World Series tournaments while collaborating with Little League on licensed merchandise, retail experiences, fan engagement, and initiatives that celebrate communities around the globe.
“For more than 30 years, New Era has been part of some of the most memorable moments in Little League history and has proven that this partnership is about far more than just the cap a player wears. It’s about giving young athletes the opportunity to experience being a part of the Little League World Series on youth sports biggest stage, while helping create memories, friendships, and community pride that last long after the final out,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “Every player who walks onto a Little League World Series field wearing a New Era cap becomes part of a tradition that connects generations of young athletes, families and communities. As we continue building momentum for the Little League experience, we’re proud to renew this partnership with a brand that shares our commitment to quality, innovation, and creating unforgettable memories for children and families around the world.”
As the Official and Exclusive On-Field Player Cap, New Era’s support includes the development of official headwear for participants, coaches, volunteers, and fans, as well as retail collaborations that allow families to celebrate their favorite teams and communities through authentic Little League merchandise.
Showcased across all seven Little League World Series tournaments each summer, New Era caps have become synonymous with the unforgettable moments, lifelong friendships, and dreams realized on youth baseball and softball’s biggest stages. The renewed partnership also reinforces Little League’s ongoing investment in providing a world-class, equitable experience for every World Series participant, regardless of where they call home.
One of Little League’s longest-standing Official Sponsors, New Era has remained committed to supporting the organization’s mission while helping elevate the participant and fan experience through premium products and innovative activations.
The partnership further strengthens Little League’s roster of Official Sponsors, whose collective investment helps create an equitable, world-class experience for participants from more than 80 countries and regions. Together, Little League and its partners help reduce financial barriers, support tournament operations, enhance the fan experience, and invest in programs that expand access to baseball and softball. To learn more about Little League’s Official Sponsors and their commitment to supporting the Little League experience, visit LittleLeague.org/Sponsors.
The 2026 Little League Baseball World Series takes place on August 19-30 with all games broadcast across ESPN platforms. Fans can learn more by visiting LittleLeague.org/WorldSeries.
About New Era
Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and a 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influential force in streetwear and lifestyle culture around the world. Headquartered in Buffalo, NY, New Era products are sold in more than 125 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.