There are many communication tools and avenues that are free to use to promote your league. These require little or no experience and using them properly will not only promote your league but allow you to share the happenings within the league.
Websites
Individuals are likely to research your league online and having an active web presence is crucial. The local league name, affiliation with Little League, registration, facilities locations, board members and other information for parents and volunteers should be clearly stated on the website.
- Visit LittleLeague.org/Technology to learn more about how Sports Connect can support your league’s website and online registration capabilities.
- Any league that wishes to host a website, which includes Little League Trademarks in any fashion, must submit its League URL into the Little League Data Center annually.
- Local League or District Websites Policy
- Images Of Little Leaguers On Internet Websites Policy
Social Media
Having a presence on social media outlets is necessary to communicate with today’s parents, volunteers, and your community as a whole.
Facebook, Instagram, and X/Twitter are still your go-to tools for social networking. If you want to focus on just one site, Facebook likely has the most users and the best ability for sharing detailed information.
As you plan your social media efforts this Little League season, here are some tips to keep in mind:
- Find a volunteer or team of volunteers to head up your efforts
- Don’t use photos or videos of individuals without their permission.
- Be sure to have all parents/guardians sign a Form Release and Waiver
- Create ways to post on a consistent basis
- Avoid debates that are better suited for a private conversation
- Identify new ways your social media can help support your league
TIPS FOR OPERATING YOUR LEAGUE’S SOCIAL MEDIA
Social media is a way to share the fun of Little League with your followers and their friends. Your presence should reflect the positive, emotional impact of the league to not only its players, parents, and volunteers, but the entire community. As your online community grows, your posts will become more impactful, and more people will see the important information you share on your pages.
Media Resources
Members of the media are always looking for a good story, and your league activities may be of interest to these news outlets.
- Direct Contact:
Personally reach out to sports, local news, community editors, directors or reporters to pitch your league in general or a specific focus or story your league may have. Having a volunteer, parent, or other contact in local media could be helpful, so be sure to identify those within your league. Those relationships will go a long way in helping to promote your league throughout the year, from registration promotion to storytelling around the tournament journey. - Share Your Message:
You can also spread your story through media alerts, which include who, what, where, and when as well as an interesting hook to intrigue the media. Press releases are longer and more like a story. Releases include alert details, but with more information and quotes. Having hi-resolution photos available to the media will be helpful as well, making it easier for them to tell your story across their channels.
- Create Your Message:
Your website, e-mail and social media pages are not only tools to keep players, parents, and volunteers informed, but also the media. Make sure that you are placing updates about your events on your website. If you have permission to use photos from those events, include them on your website. An active website and social media postings will benefit many groups.
Marketing Resources
From registration to hosting events throughout the year, be sure to take advantage of the Marketing Resources available from Little League.
Custom Marketing Resources: We are pleased to share that we are officially teaming up with Eventgroove as the officially licensed print-on-demand provider for local Little League® programs. Available as a unique offering to local Little League programs, the Eventgroove platform provides local league volunteers with the ability to customize a variety of print-on-demand resources such as event tickets, postcards, flyers, posters, invitations, raffle tickets, and more.
To customize official local Little League products, users should log into the Little League Data Center and navigate to the “Download Official Logos” page.
Visit the Data Center to Customize Resources for Your League