Local League or District Websites, Team Management Apps
Leagues, Districts, and State Associations are permitted to host websites that assist with communicating information about their activities in the local community. In the United States, these websites must be on the Sports Connect platform. Among other information, the League name, affiliation with Little League International, divisions offered, registration, facilities locations, board members, schedules, and other information for parents and volunteers to contact the League should be clearly stated on the website.
Any League or district that wishes to host a website, which includes Little League Trademarks in any manner must submit their website address (www.) or URL (Universal Resource Locator) into the Little League Data Center annually. The URL should be a combination of a League or district’s name in conjunction with the words “Little League” or “LL.” An example of how a URL should appear: www.HometownLittleLeague.org or www.PA50LittleLeague.org. Leagues and teams should not use any commercial entity in their league URL.
Leagues have access to logos available for download within the data center, which include the Official Community and Official Program identifiers, designating a League as an officially chartered program within Little League International. These logos are approved to use in connection with websites and social media owned and operated by Leagues and districts. However, the use of other Little League International Trademarks, logos, and links to LittleLeague.org require permission from Little League International. Under no circumstances may a League, district, or person register a website using the words Little League for any other purpose other than to represent and support their League or district. This includes websites set up for the purposes of raising funds. If teams within Leagues also host websites, they are required to follow these guidelines and the guidelines for use of Little League Trademarks. It is strongly encouraged that local league board members approve all website content and the content of any associated team websites to ensure content being distributed is deemed appropriate for children in the Little League International program.
Should a League elect not to re-charter or change its affiliation, as soon as possible, the league must relinquish ownership of the domain name/URL containing Little League or LL at the local league’s expense. Please contact ([email protected]).
Leagues are also encouraged to secure Form Release and Waivers as part of the player and volunteer registration process as noted in the Obtaining Approval to Use Personal Data & Participant/Volunteer Images section.
Little League International reserves the right to review any League or district website that uses Little League International trademarks and logos to ensure appropriate permissions from those individuals is granted. Little League International may, at any time, require a League to remove content on League websites, including its social media sites, if content is deemed inappropriate.
Technology Provisions for League and District Websites and Online Registration and Payment Service
Little League International has partnered with a third-party technology provider, Sports Connect, as the official technology partner for League technology services. Sports Connect works with Leagues and districts to provide websites, online registration, payment solutions, scheduling, umpire payment services, email tools, donation collection, and many other technology services that can enhance the administrative functions for Leagues. NOTE: As part of the Central Registration efforts which became mandatory in 2025, all Leagues in the United States are required to use Sports Connect for all player registration as well as the background check integration tool with JDP for volunteer service. This process will help ease the administrative burden of League volunteers while providing an enhanced experience to players throughout every step of their time in the Little League Baseball and Softball program.
Additional information on the use of websites, online registration, and other technology can be found on LittleLeague.org/Technology.
League or District Online Stores (E-Commerce)
LLeagues may desire to offer apparel, uniforms, and other products to their League membership using an online/e-commerce store to conduct business. This type of activity involves the use of Little League Trademarks and must be approved by Little League International.
Therefore, Little League International maintains relationships with technology service providers, who offer fan wear shops and other convenient digital services. Such providers may be found at LittleLeague.org/Technology.
Before utilizing a service, leagues should contact [email protected] for more information and guidelines.
NOTE: For more information regarding use of Little League Trademarks in relation to local league fundraising and the solicitation of donations for regular season and tournament, please consult the Little League Trademarks section of these Operating Policies and LittleLeague.org for additional guidance.