More Than a Brand, It’s a Story
The story of Little League® began nearly a century ago, and it is up to all of us to write the next chapter – to create the latest installment in an epic series, every time we play. It is a story that focuses on an authentic, big idea – celebrating all the moments that make Little League such a memorable experience. Our story isn’t just of our history; it’s where we go from here. We all share in this story of Little League, and when we add to it, when we make it our own, we make it even better. Because we know that the greatest stories aren’t open and shut. The greatest tales ever told aren’t contained between two covers – they happen on and off the field. So, write your chapter, whether it’s your first or your greatest. The story of Little League belongs to all of us.
We are One Team. One Little League.