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 > Little League Online > Learn More > Programs > Urban Initiative

Urban Initiative

  • A component of Little League Baseball and Softball, the Little League Urban Initiative began in 1999 with programs in Los Angeles and Harlem, N.Y. and expanded to other cities in 2000.
  • The Little League Urban Initiative is now operating with more than 200 leagues in nearly 85 cities in the United States.
  • Through the 2014 Little League season, the Little League Urban Initiative has stimulated the participation of 4,000 teams, which equals out to approximately 52,000 players, and has participated in nearly thirty field renovation/development projects.
  • The companies and organizations that have supported and have contributed to the Little League Urban Initiative include:
  1. The Conrad N. Hilton Foundation
  2. Major League Baseball
  3. Bank of America
  4. The Walt Disney Company
  5. Comcast/The Comcast Foundation
  6. Easton
  7. Tampa Bay Rays
  8. The Baseball Factory
  9. The Softball Factory
  10. Houston Astros
  11. Atlanta Braves
  12. New York Mets
  13. American Honda Motor Company
  14. The Torii Hunter Project
  15. Milwaukee Brewers
  16. Kellogg's Frosted Flakes
  17. The Los Angeles Dodgers
  18. The San Diego Padres
  19. New York Yankees
  20. Got Bustos?
  21. Chicago White Sox

Learn More About the Urban Intiative Program, click the image below for a pdf brochure.


The Little League Urban Initiative program provides assistance packages for eligible leagues that aid the local volunteer group with equipment acquisition, capital improvement cash grants, field development and renovation, access to Little League Baseball and Softball Education and Training programs, advocacy, and networking.

American Honda Motor Company

Honda donates $100,000 annually to the Little League Urban Initiative to establish a cash grant program. Eligible leagues can apply for a cash grant ranging from $500-$5,000 for capital improvement projects. Click here for the Honda Grant Application.

Training and Education

For the past fifteen years the Little League Urban Initiative has promoted recruitment and retention for local leagues through Little League Training and Education programs. At various times throughout the year, Little League provides a variety of clinics at its five regional centers and at Little League International in Williamsport. The clinic topics include instruction for managers, coaches, umpires and league administrators, with emphasis on safety, child protection, and parent orientation. Any volunteer involved with a local Urban Initiative league can attend any of the clinics at no charge and receive resource materials free or at a reduced cost.


Because many of the Little League Urban Initiative leagues and independent organizations operating in these environments face the same problems, networking opportunities are crucial to the growth of a volunteer-based organization. Little League encourages mentoring relationships with other Urban Initiative leagues, working toward positive relationships with the appropriate municipal agencies, developing an assessment of their program’s budgetary needs and concerns, and compiling a list of funding opportunities in their communities.

Urban Initiative News - 2014 Jamborees

2014 Jamboree Champions

Central Region Jamboree - Jackie Robinson West LL

Florida State Jamboree - Belmont Heights LL

Northern California Jamboree - Culver Marina LL

Northwest Jamboree - Lents LL

New York Metro Jamboree - Pelham Parkway LL

Southern California Jamboree - Lemon Grove LL

Tennessee Jamboree - Ben Hill LL

Texas State Jamboree - Northside National LL

    For more information on the Little League Urban Initiative, contact:
    Demiko Ervin, Director of the Urban Initiative Program
    Email: dervin@LittleLeague.org
    Phone: 570-326-1921 ext.2245
    Fax: 336-447-14940
    Little League International; P.O. Box 3485; Williamsport, PA 17701