Little League® International has announced the elevation of Taigen Tebbs from Coordinator of Licensing Partnerships to Licensing Manager, effective as of January 1, 2022.
“Since joining our team nearly four years ago, Taigen has continued to enhance Little League’s branding and licensing efforts, building notoriety and recognition for our brand and trademarks,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “We are proud to provide Taigen with this new opportunity and look forward to watching her leadership as we continue to grow and develop our organization’s brand, image, and licensing program.”
In her new role, Mrs. Tebbs will be responsible for leading the organization’s licensing efforts, evaluating strategic marketing opportunities, protecting and monitoring the usage of Little League’s trademarks, enhancing Little League’s strategic partnerships, developing the organization’s new brand initiatives, and more.
“I am truly grateful to be provided with this opportunity as we look to take Little League’s brand to the next level and enhance our organization’s role as the world’s largest youth sports organization,” said Mrs. Tebbs. “I look forward to growing our relationships with our current licensees and strategic partners, developing new opportunities, and finding ways to bring the Little League name into the homes of millions of families around the world each year.”
Mrs. Tebbs joined the Little League team in February 2018 as the Coordinator of Licensing Partnerships where she has since worked to oversee the day-to-day licensing operations of the organization, enhance Little League’s strategic partnerships, coordinate the advertising revenue for the Little League World Series program and other publications, and assist with copyright and trademark infringements for the organization. In addition to her licensing role, Mrs. Tebbs has also assisted with the analytics and metrics surrounding sponsored and branded content on Little League’s social media channels.
Prior to joining Little League, Mrs. Tebbs spent the last three and a half years working for Sage Age Strategies, a full-service marketing and advertising agency in Montoursville, Pa. During her time with Sage Age Strategies, Mrs. Tebbs served as an Account Manager, Executive Assistant to the CEO, and Media and Public Relations Director. Along with her experience at Sage Age Strategies, Mrs. Tebbs began her career in NYC as an intern and, eventually, a full time Accounts Coordinator Assistant at the public relations firm, Small Girls PR, from 2013-14. Mrs. Tebbs graduated from Pace University with a Bachelor’s degree in Marketing with a concentration in Advertising and Promotions.