Little League® International and New Era Cap Co Inc., the official on-field cap of the Little League World Series, have agreed to a four-year extension as an official sponsor of Little League Baseball and Softball. The extension will be effective through 2022.
“For nearly three decades, New Era Cap has been a tremendous supporter of the Little League Baseball and Softball program and has gone above and beyond to make the Little League experience special for millions of kids around the world,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “From providing the official on-field caps and visors to our players at each of our World Series events, to all of the activations and efforts they provide to our millions of fans each year, New Era Cap has shown how important it is to support this program. We are truly grateful for their long-term support and dedication of the Little League program and are looking forward to continuing an exciting future together.”
Since 1994, New Era Cap has been a dedicated partner of Little League Baseball and Softball at every level of the international program, serving as the official on-field cap of the Little League World Series. Based on the design of those on-field caps and visors provided to each of the players, New Era Cap has supported Little League fans as the official supplier of all Little League souvenir cap merchandise, provided creative support and design of logos and merchandise, assisted with the marketing of Little League events, worked with fellow Little League partner DICK’S Sporting Goods to promote retail efforts and the Sports Matters campaign, and more.
“New Era Cap is proud to continue our relationship with Little League Baseball and Softball,” said Tony DeSimone, Vice President Licensed Sports at New Era Cap. “Through this partnership, we have the opportunity to be able to provide kids from across the globe with the caps and visors that the pros wear as they achieve their own dreams on the field.”
In addition to their support as the official on-field cap of the Little League World Series, New Era Cap also provides fans at the Little League Baseball® World Series with exciting opportunities and activities within the Family Fun Zone. From exciting games to unique gifts and pins with purchase of one of their caps, New Era Cap provides families and fans with fun and exciting opportunities and products at both the Regional and World Series tournaments each year. Throughout their long-term support of the Little League Baseball and Softball organization, New Era Cap has also served as a staple of the World of Little League® Museum and Official Store merchandise each year.
Thanks to their long-standing official partnership with Major League Baseball, New Era Cap’s support aligns perfectly with the initiatives of Little League Baseball and Softball and Major League Baseball on fostering interest and encouraging participation in youth-centered baseball and softball activities. For the last two years, New Era Cap has also supported the MLB Little League Classic as the official on-field cap of the event and assisted with marketing the unique event to fans all over the world.