2022 Little League Baseball® World Series
June 8 – August 28
Each Little League® season concludes with International Tournament play for Little Leaguers® in seven divisions. The tournament trail begins in early June and leads to seven World Series tournaments in July and August. The oldest, and best-known, championship tournament is the Little League Baseball® World Series (LLBWS), held in Williamsport, Pennsylvania, for players ages 10-12. The other six World Series baseball and softball tournaments are held at sites across the United States prior to the Little League Baseball World Series. It is the culmination of many weeks of local league play and provides participants with the opportunity to travel, make new friends, and engage in friendly competition on an international stage.
After two years of not being able to hold the Little League World Series tournaments in full capacity due to the coronavirus pandemic, Little League International returned all seven World Series events, and their respective Region Tournaments, with international participation and full fan and visitor opportunities in 2022.
RESULTS THAT SPEAK VOLUMES
2022 was a record-breaking year across LittleLeague.org as we surpassed 32 million pageviews during the Little League World Series (June-August). We exceeded 1 million pageviews in a day 15 times, five (5) days during the Little League Baseball Region Tournaments (which has never been done), and ten (10) days during the Little League Baseball World Series Tournament (previous high was four days in 2019). Over 6.3 million users visited LittleLeague.org which led to increased pageview growth by 60% from 2021 and 41% from 2019.
LLBWS GAME SCHEDULE
Each year the Little League Baseball World Series (LLBWS) game schedule page is the highest trafficked page on LittleLeague.org. 2022 was no different as the LLBWS game schedule page recorded a record high of four (4) million pageviews. The game schedule page includes team information and records, and all 38 games of the LLBWS Tournament. Scores are posted after each game ends, and users can easily find the game’s network, lineup, box score, or recap video. Winners are highlighted in the team’s primary color so user’s can quickly identify who has advanced to the next round of play. Below are four featured game cards from the LLBWS game schedule page which highlights three (3) Championship games (in blue) and one (1) Consolation game.
LLB World Series
LLB World Series
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LLBWS INTERACTIVE Bracket
The Little League Baseball World Series expanded from 16 to 20 teams in 2022, with 10 regions represented in the United States and 10 represented Internationally. Due to the tournament team expansion, Little League International needed to update, modify, and find more creative ways to present the tournament bracket. A new mobile responsive, interactive bracket was created for 2022 that includes navigation for a user to explore all games, United States or International winners and elimination brackets, the consolation game, and championship games.
The new interactive bracket was wildly successful and grew to the second highest viewed page on LittleLeague.org with 3.4 million pageviews.
The results speak for themselves as the interactive bracket saw a resounding 131% increase in pageviews from 2019, and a 56% increase from 2021.
An overview video of how the bracket works on desktop can be found below, and the live interactive bracket can be viewed here. The bracket is also mobile responsive.
The 2022 LLBWS Tournament PDF Bracket (updated after every game), experienced a 45% increase in downloads from 2021, and a 27% increase from 2019.
The Little League Baseball World Series is a mobile responsive website. 75% of users visit LittleLeague.org from mobile devices so it is imperative that we create content that is easily consumable across all devices. Our three most popular pages 1) LLBWS Game Schedule, 2) LLBWS Bracket, and 3) LLB Region Tournaments page are created in a sticky navigation at the top of a users screen. This saves the user time from searching our navigation and quickly directs them to our most popular content.
The final step for the 20 teams to earn their way to South Williamsport for the 2022 Little League Baseball World Series is winning their region tournament. Over 300 domestic and international games are played between June and August to determine who will represent their region at the Little League Baseball World Series. Below are links to game schedules and results for each of the 20 Little League Baseball region tournaments.
Video Highlights, Recaps, and Features
Every game at each of the seven World Series tournaments, as well as the U.S. Region tournaments in the Little League Baseball and Little League Softball division, are broadcasted live on the ESPN Family of Networks in late July. In total, 341 baseball and softball games are broadcasted, with more than 240 of those airing exclusively on ESPN+. Little League International works with MLB Network to clip and post thousands of game highlights, recaps, and feature videos throughout the duration of the Little League World Series.
Daily Photo Galleries
Photos help to showcase the phenomenal plays, moments, and events during the Little League Baseball World Series. Dozens of photographers provide Little League International with photos which are then used across our website and social media channels to spotlight and showcase stories and games throughout our tournament. Below are photo galleries that were created during the 2022 LLBWS. Our full photo gallery page can be viewed here.
Headshots and Player Information
Each year, before the Little League Baseball World Series begins, players and coaches from all 20 teams participate in a four-day “Car Wash” event that includes headshots, roster information, video features, research, equipment and uniform distribution, and much more. Player and coach headshots are used on our website, in printed materials, and on our stadium video boards. In all, over 320+ player graphics are created days before the LLBWS starts. Below are examples of player headshots that can be found on each respective team page, along with the player’s roster information.