With nearly 2.4 million baseball and softball participants playing more than one million games in a season, Little League® adds up to a mound of laundry for families nationwide.
Now, parents can enjoy the game both on and off the field knowing they have the perfect laundry solution to keep their children’s uniforms and practice gear clean and soft. With the incredible cleaning power of all, specially formulated with active stainlifters™ to lift out tough kid stains, and the ultimate snuggly softness and long-lasting fresh scents of Snuggle, parents are guaranteed to cover all their bases in the laundry room.
“For Little Leaguers there is nothing that beats the excitement of sliding safely into home base, but for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game," said Ed Vlacich, Executive Vice President, National Brands for The Henkel Corporation. "all and Snuggle are proud to partner with Little League Baseball and Softball to celebrate America’s favorite pastime as the official laundry products sponsor of Little League."
"The support that national sponsors provide to Little League International is invaluable, and to have Henkel partnering with our organization is representative of its appreciation for Little League’s mission and goals.” said Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball. “As the official sponsor of laundry products for Little League Baseball and Softball, the all and Snuggle brands will help us to provide valuable resources and information to our leagues, while enriching the lives of Little League families. It also will make a lot of Little League families very happy when thinking about laundering their uniforms!"
Since spring 2013, the all and Snuggle Little League sponsorship has included exciting nationwide programs to engage retailers and consumers in fun, Little League style promotional activities.
About all® Laundry Detergent
As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family’s needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent recommended by allergists and dermatologists for sensitive skin. With all mighty pacs™ for simplicity and added convenience, and all OXI-Active® providing extra strength to tackle the worst dirt and stains the first time - it’s all good!™ all laundry detergent is manufactured by The Henkel Corporation. For more information, visit www.all-laundry.com or www.facebook.com/allLaundry.
About Snuggle® Fabric Softener
As a leader in the fabric softener category for more than 30 years, Snuggle provides ultimate snuggly softness and long-lasting fresh scents to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s Creature Shop, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners and dryer sheets in a variety of fragrances. Snuggle is manufactured by The Henkel Corporation and available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.
About The Henkel Corporation
The Henkel Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Henkel is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.henkel.com