A virtual reality “Big Hitter” batting game in the Family Fun Zone at the Little League Baseball® World Series reeled in thousands of participants to the Visionworks booth last August. Recently, Visionworks earned the title of Official Eyewear and Eye Care sponsor of Little League® Baseball and Softball. Together with their marketing and communications agency, Moroch, Visionworks created the virtual reality game, which won a 2018 Silver ADDY Award at the Dallas ADDY Award ceremony.
“We are very excited to see the hard work of the Visionworks team pay off in their first year as a sponsor of Little League Baseball and Softball and are proud to congratulate their team on this distinct honor,” said Liz DiLullo Brown, Little League Vice President of Marketing and Communications. “The Visionworks experience in the Family Fun Zone at the Little League Baseball World Series, which included the virtual reality batting game, was a great opportunity for kids to experience what it’s like to step into the batter’s box.”
The virtual reality simulator was created by Visionworks in order to raise awareness of the importance of eye exams for children as part of their annual health routine. Over the course of the 10 days of the Little League Baseball World Series, the Visionworks team was able to provide this unique batting experience to more than 1,500 fans while delivering a powerful message of eye care and eye health to all those involved. Visionworks also supported every fan and player on Monday, August 21, providing approximately 30,000 pairs of AAO-certified solar eclipse glasses at the World Series.
The Silver ADDY award is presented annually by the American Advertising Federation each year at the American Advertising Awards ceremony for entries considered outstanding and worthy of recognition by a selected group of judges.