Little League Public Service Announcements
Each year since 2007, Little League public service announcements (PSAs) have been seen on the ESPN family of networks.
The PSAs, either 15 or 30 seconds each, comprise a campaign to increase interest in Little League Baseball and Softball, and to educate the public on the benefits of Little League participation.
The campaign is part of Little League's television contract with ESPN that extends the relationship between the world's largest youth sports program and the world's leader in sports television through Little League's 75th anniversary in 2014. Some spots also have been produced for Little League by the New England Sports Network.
Several of the spots also were sent to every District Administrator, so that they might be used by local television stations.
Some of the spots produced in the past can be seen below. You can see these PSAs and other videos produced for/by Little League at www.youtube.com/DugoutTheMascot
2010 PSAs: These three spots were produced by ESPN for Little League International for 2010. They focus on the theme "Little League RULES … for a reason."
2009 PSAs: These three spots were produced by ESPN for Little League International for 2009. ESPN's Karl Ravech provides the voice-over.
Around the Horn: As Little League Baseball and Softball players toss the ball "around the horn," it becomes clear that Little League involves ALL kids, plus moms and dads.
Being There: It's not necessary to be an expert at baseball or softball to coach Little League. Just being there is most important.
43,000 Little Leaguers: Little League is making great strides in urban areas, with more than 43,000 kids now playing baseball and softball as part of its Urban Initiative.
My Favorite Things: Little League Softball is all about giving ALL girls a place to play.
One Size Fits All: Little League has divisions of play for teenagers or all shapes and sizes, from age 13 to 18.
Little Leaguer Goes Off on Dad?: Most parents are very supportive and positive. However, this is what it's like if a Little Leaguer were to act like some adults.
Celebration: It's a scene repeated thousands of times every day in Little League as players pile on at the end of the game.
Lineup: A coach reads off the "positions," in the dugout, illustrating that Little League is for everyone.
Red Sox/Little League Star: Jason Varitek, Captain and Catcher for the Boston Red Sox, stars in this public service announcement produced by the New England Sports Network (NESN) for Little League International.