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 > Little League Online > Media > Little League News Archive > 2014 > January-April > Little League® Partners with Oakley to become the Official Eyewear Sponsor of Little League Baseball and Softball

Little League® Partners with Oakley to become the Official Eyewear Sponsor of Little League Baseball and Softball

Little League® Partners with Oakley to become the Official Eyewear Sponsor of Little League Baseball and Softball

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Little League® International, has partnered with, Oakley, Inc., a leader in the eyewear industry, making the company the Official Eyewear Sponsor of Little League Baseball and Softball.

“Little League’s national partners play an important role in ensuring that millions of boys and girls have a wonderful Little League experience, and parents have a healthy, affordable recreational outlet for their children,” said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. “We’re excited to welcome Oakley as the Official Eyewear Sponsor of Little League Baseball and Softball and work with them to inform all our players, parents and volunteers on the role that Oakley products can play in enhancing the experience on the field."

This year marks the 75th Anniversary of Little League, and part of its ongoing success can be attributed to assistance provided by sponsorships that offset the costs of programs on the local league level. Oakley joins Little League as its 19th National Sponsor. These partners help Little League maintain low team affiliation fees and provide valuable training and educational resources to coaches, umpires, parents, and volunteers. Some of these resources include the Coaches Resource Center, the Umpire Resource Center, new quick-courses for parents and coaches provided by the Positive Coaching Alliance, the new Little League Tee Ball program and more.

“We are honored to be Little League’s new partner and proud to bring our premium technologies to today’s young players,” said Oakley CEO Colin Baden. “With 2.4 million boys and girls playing in more than 80 countries, Little League is the world’s largest youth sports organization, and the partnership will further our efforts to promote awareness of eye safety for youth around the globe.”

The nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight, Prevent Blindness, estimates that more than 31,000 people a year suffers eye injuries related to sports activities, and 4,040 of those injuries occur in baseball and softball. The American Academy of Ophthalmology estimates that 90 percent of eye injuries are preventable with the use of proper safety eyewear. Oakley recently introduced new sport performance eyewear for youth called Quarter Jacket™. Specially engineered to fit youth, Quarter Jacket provides head-on protection that meets ANSI Z87.1 standards for high-mass and high-velocity impact. In addition, Oakley Plutonite® lens material filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm.

Little League strives to find partners that fit its mission of giving all children a positive, safe experience in the sport, and Oakley will provide opportunities and information on eye protection and performance. The company will be on site at the Little League Baseball® World Series this year to educate consumers on the critical benefits of eye protection and the optical superiority of Oakley eyewear provided by the company’s renowned High Definition Optics® (HDO®). Oakley also intends to outfit regional teams at the Little League Baseball World Series with customized eyewear.