Iconic Bomb Pop Frozen Treats Joins Little League® as National Partner
Little League Baseball and Softball has established a new national partnership with Wells Enterprises, maker of-Blue Bunny® Ice Cream and Bomb Pop® Frozen Treats becoming the Official Frozen Treat of Little League®.
For more than 50 years, Bomb Pop has been a refreshing way for children to cool down after a full day of fun. This season, the tradition will continue as Little Leaguers are invited to enjoy a blast of fruit flavors from one of America’s favorite frozen treats. Bomb Pops are a classic symbol of summertime, which blends well with baseball and softball and the ideals of Little League.
“We are always focused on partnerships that match the Little League mission and ideals of Little League,” Liz DiLullo Brown, Vice President of Marketing and Strategic Partnerships, said. Little League Baseball, Incorporated partners with national corporations, in order to help offset costs that local leagues pay to affiliate, such as league membership or charter fees, which have been kept to $16 per team.
“Bomb Pop is a timeless favorite for children of all ages, and Wells Enterprises is equally committed to the goals and values of Little League," Mrs. DiLullo Brown said. "This partnership demonstrates our commitment to find brands and products that match not only the needs of our leagues for concession stand opportunities but also products that match the lifestyles of Little League families."
Wells Enterprises and the Bomb Pop brand, join Kellogg’s, Subway Restaurants, DICK’s Sporting Goods and Sun Products as national sponsors. The deal includes use of intellectual property, marketing and promotional rights and branding and signage at Little League World Series venues.
Little League Baseball and Softball is the world’s largest organized youth sports program, with more than 2.4 million players and one million adult volunteers in every U.S. state and scores of other countries. The Little League organization is a Federal Incorporation granted under a Bill signed into law by President Lyndon B. Johnson on July 17, 1964, and amended December 24, 1974, to reflect the admission of girls - it is the only youth sports program so honored. Little League is a leadership training program that embraces the sports of baseball and softball to teach the life lessons of character, fair play and sportsmanship to children, ages four to 18.