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 > Little League Online > Media > Little League News Archive > 2011 > January-April > Little League International Mourns the Passing of Bo Boyd, President of Disney Consumer Products, Former Trustee of Little League Foundation

Little League International Mourns the Passing of Bo Boyd, President of Disney Consumer Products, Former Trustee of Little League Foundation

Little League International Mourns the Passing of Bo Boyd, President of Disney Consumer Products, Former Trustee of Little League Foundation

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Retired Disney Consumer Products Chairman Barton K. “Bo” Boyd, a trustee of the Little League Foundation from 1991-to-2004, passed away earlier this month. He was 68.

A native of Laguna Beach, Calif., Mr. Boyd was responsible for having “Dugout,” Little League’s mascot, created by Disney’s “Imagineers” while he was President of Disney Consumer Products.

Mr. Boyd was a graduate of Laguna Beach High School and continued his education at Orange Coast College and the University of California, Irvine, majoring in business administration.

In January 1968, at the age of 25, Mr. Boyd was hired at the Disneyland Resort in Anaheim, Calif. He spent three years in training at Disneyland, beginning as an assistant supervisor on Main Street USA. Disneyland’s management quickly elevated him to a merchandising role at Walt Disney World in Orlando, Fla.

Through his career with the Disney Company, Mr. Ryan had the distinction of being responsible for the creation of more Disney merchandise than anyone else in the world; and was instrumental in the development of the “Dugout” character on behalf of Little League Baseball, Incorporated.

He was named President of Disney Consumer Products in 1985, and appointed chairman of the rapidly expanding global operations in 1997.

Under Mr. Boyd’s guidance, Disney Co. established the largest single retail operation in the United States at Walt Disney World. Disney Consumer Products built a successful worldwide network of more than 700 Disney-themed retail stores and developed the protocol for merchandise licensing of intellectual property to a new standard of professional management.

Retiring from Disney Co. in 2000, Mr. Boyd sold his home and sports fishing business in Laguna Beach, and relocated to Mesquite, Nev. A supporter of the Boys and Girls Club in Laguna Beach, Mr. Boyd also was an active sponsor of Little League and other civic and charitable causes.

Mr. Boyd is survived by his wife of 27 years, Vickie, his former wife, Teri; children, Kristin Schmidt, Kelly Kiesselbach, Rob Boyd, Cam Boyd, Carrie Boyd and Chad Freeborn; his three brothers, Robert (Happy) Boyd; Kelly Boyd, and Randy Boyd; sister, Cindy Boyd-Chudley and grandchildren, Nick Grothjan, Jessica Grothjan, Ryan Kiesselbach, Baylee Kiesselbach, Chase Boyd, Josh Hernandez and CJ Boyd.