SUBWAY Opens Annual Baseball DeSIGNS Tour with Little League Appreciation Game in Los Angeles
SUBWAY to Unveil Special Collectable “Fresh Fit for Kids” Meal Bags Later This Summer
At its National Little League Appreciation Game in Southern California SUBWAY®, the official restaurant of Little League Baseball and Softball, threw out the first pitch for the second annual SUBWAY® Baseball DeSIGNS tour.
Gold Glove and Cy Young Award winner Orel Hershiser and nine-time All-Star Fred Lynn served as celebrity coaches in the 2010 National Little League Appreciation Game held at La Cienega Park in Beverly Hills, Calif. The event gave the Little Leaguers in attendance a chance to meet two of Major League Baseball’s all-time greats. The former MLB All-Stars opened the game by throwing out ceremonial first pitches.
The SUBWAY® Baseball DeSIGNS Tour features more than 30 baseballs designed by current Little Leaguers® from the Little League Urban Initiative and autographed by celebrities. The unique baseballs will be auctioned off to the public on www.eBay.com beginning on Aug. 20. All of the auction’s proceeds will benefit the Little League Urban Initiative.
“Subway continues to reach out and embrace the benefits of the Little League program by promoting opportunities for children to be active and maintain a healthy lifestyle,” Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball, who was in attendance at the event, said. “As corporate partners, Subway has shown the willingness to engage the children in our program and reach out to the adult volunteers with equal enthusiasm. Subway’s recognition of the impact of Little League in urban and metropolitan communities across the country is appreciated and we offer a thank you for Subway’s continued support of the Little League Urban Initiative.”
Stops on the Tour are slated in Los Angeles, Anaheim, Calif., and New York City before making its final stop at the Little League Baseball World Series in South Williamsport, Pa. The Tour made its stop in Anaheim, during the Major League Baseball All-Star festivities and in will arrive in New York City on Aug. 5.
In Los Angeles, baseball legends and famous fans of SUBWAY® served as official Tour spokespeople, including Ryan Howard of the Philadelphia Phillies; former Los Angeles Dodgers great and ESPN personality Orel Hershiser; New York Yankees legend, Bucky Dent; and Boston Red Sox Hall of Famer Fred Lynn.
Celebrities scheduled to autograph baseballs for the Tour include the cast from the popular television series “Glee,” actors from the hit “Twilight” franchise, the cast of “Gossip Girl,” Olympic champion swimmer Michael Phelps, baseball greats CC Sabathia and Howard, NASCAR’s Carl Edwards and four-time NASCAR champion Jeff Gordon. All of the baseballs can be viewed at www.SubwayBaseballDesigns.com.
Beginning on Aug. 20, Little League fans will be able to bid on these unique collectibles on eBay, with the auction running through the Little League Baseball World Series, which will play its Championship Game on Aug. 29.
The baseballs will be displayed, at: www.SubwayBaseballDesigns.com and www.SubwayKids.com and on Subway’s Facebook page, at: http://www.facebook.com/LittleLeagueBaseballAndSoftball?ref=ts#!/Subway365?ref=ts
SUBWAY also is keeping the focus on Little League this summer through its SUBWAY FRESH FIT FOR KIDS™ meals. These meals will feature free Little League® inspired reusable meal bags. The bags will be offered in six different designs and include a coded trading card to unlock bonus features in the newly enhanced Ryan Howard Triple Play game.
A close play ensures between the Little League teams from Southern California which participated in the National Little League Appreciation Game hosted by La Cienega Park in Beverly Hills, Calif. Among those attending the event were Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball (fourth from left), former Major Leagues Orel Hershiser (center) and Fred Lynn (fourth from right) and Subway Restaurants spokesman Jared Fogle (third from right).