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 > Little League Online > Media > Little League News Archive > 2010 > May - August > Little League International Mourns the Passing of SloaneVision Unlimited Founder Lois Sloane

Little League International Mourns the Passing of SloaneVision Unlimited Founder Lois Sloane

Little League International Mourns the Passing of SloaneVision Unlimited Founder Lois Sloane

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Lois Sloan, whose company, SloaneVision Unlimited, is the licensing agent for Little League Baseball and Softball, has passed away. She was 73.

A pioneer in the current licensing and merchandising industry, Mrs. Sloane is credited with being the first to recognize the potential for classic film licensing.

Mrs. Sloane, a two-term past President of the Licensing Industry Trade Association (LIMA), began her career at International Management Group (IMG). She was Vice President of Licensing at MGM/United Artists and is credited with launching Turner Broadcasting’s global Consumer Products division in 1988. As part of her duties, she managed all of Turner’s film, television and animation properties, quickly establishing it as one of the top five licensing companies in the world.

“Little League began its relationship with Lois Sloane about nine years ago,” Jud Rogers, Senior Marketing Executive for Little League Baseball and Softball, said. “We wanted to expand our visibility and reach in licensing. Lois and her associates at SloaneVision Unlimited were recommended to us. Lois immediately understood our direction and was a steady influence, directing our growth in the licensing area ever since. We will miss her knowledge, guidance and enthusiasm, but most of all her friendship both personally and to the Little League program.”

An entrepreneur, Mrs. Sloane created her own marketing company – SloaneVision Unlimited – in 1994. She was a 2003 inductee into LIMA’s Murray Altschuler Hall of Fame in recognition of her unique industry contributions.

Mrs. Sloane is survived by her husband, Allan, sister, Joan Rosenblum, daughters, Leslie Sloane Zelnik and Stephanie Sloane, three nieces, two nephews and one grandchild.