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Kelly Bowen Named to Position at Little League’s Southwestern Region

Kelly Bowen Named to Position at Little League’s Southwestern Region


Kelly Bowen has been named Assistant Director of Little League’s Southwestern Region in Waco, Texas, it was announced today by Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball.

“We are happy to welcome Kelly to our Little League family,” Mr. Keener said.  “Kelly has prepared herself professionally to meet all the challenges of her new position.  She will provide all the Little League personnel in the Southwestern Region with leadership and a dedication that will strengthen the ability of the region office to service that area.”

As Assistant Director, Ms. Bowen, 27, is responsible for assisting Director Mike Witherwax with the operation of the George W. Bush Little League Leadership Training Center.  Some of those duties involve working with local leagues to enhance operations, developing and implementing training programs and the operation of tournaments, including the annual Little League Baseball and Softball Southwestern Region Tournaments.

“We are very pleased to have Kelly joining the Southwestern Regional staff,” Mr. Witherwax said.  “She is just what we were seeking in an Assistant Director for the region.  Her training and experience will provide her with the skills to contribute right away.  She will contribute to the success of this region starting now and in the future.”

A native of Merrillville, Ind., Ms. Bowen comes to Little League after spending the last two-plus years working for the National Football League Players Association (NFLPA) in Washington, D.C.  As a Player Marketing Coordinator, she was responsible for coordinating the logistics and travel for player appearances, endorsements, production shoots and player-attended events.  The NFLPA facilitates more than 4,000 activations each year.

In addition, she assisted with planning and player movement at such events as the Super Bowl, the Pro Bowl, the NFL Draft and the NFL Rookie Premiere.

A 2003 graduate of Ball State University (BSU) majoring in Sport Management, Ms. Bowen also has a graduate degree in sport administration from BSU.  While attending school, she worked for the Gary Southshore RailCats and the Indianapolis Indians, both minor league baseball organizations, and the NBA’s Orlando Magic.  In addition, she completed a one-year internship with Walt Disney World Park & Resorts in the Sports & Recreation Department working in the corporate alliance area.

“I have looked forward to getting back into youth sports, and I'm both thrilled and honored to be given the opportunity to do so with one of the most highly regarded youth sports organizations in the world,” Ms. Bowen said.  “I am eager to join the staff and hope that my past experiences and passion for sports will help contribute to the success of the Southwestern Region for many years to come.”

Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.6 million players and 1 million adult volunteers in every U.S. state and scores of other countries.