Little League International, National Partners Meet at Annual Marketing Summit
The annual Little League Baseball and Softball Sponsor Summit, recently concluded in Orlando, Fla. Among the topics discussed were the various ways that Little League’s national partners can continue to benefit the program’s 7,500 local leagues.
In coordination with ESPN, the summit welcomed nearly 40 representatives from various Little League-affiliated sponsor organizations.
“During the meetings, sponsors concentrated discussions on better ways to reach and benefit local leagues and their participants,” Jud Rogers, Little League International’s Senior Marketing Executive, said. “Currently, sponsors provide revenue to Little League which if lost, would mean at least tripling league charter fees. It is important to sponsors to ensure grassroots programs target the financial needs of leagues in a way that benefits the core operations of the league.”
Among other topics discussed were:
- Practical opportunities to use “social media” such as Facebook and Twitter.
- Presentations from partner organizations Youth Sports Live, the Baseball Factory and Trademarc Sports, which discussed ways Little League International’s national partners, could extend their sponsorships at the local league level.
The two-day event also provided Little League International’s national partners with the latest information on partnership opportunities.
Little League Baseball and Softball currently has 18 national partners.
Members of the Little League International Marketing staff recently hosted the annual Little League Baseball and Softball National Partners Summit in Orlando, Fla. Among the topics discussed were better ways to reach and benefit local leagues and their participants.