Let Your Fingers Do the Talking
Little League Goes Social with Twitter, Facebook and YouTube Pages
What are you doing?
What’s on your mind?
Simple enough to answer, especially if you’re “Tweeting” through Twitter, or posting on Facebook.
Evolution of the wireless internet and its integration in various handheld electronic devices has placed news and information just a click, or a few key strokes away. Living in a world of blogs, Texting, e-mail, and instant messaging, Little League too has made the jump to “light speed” with the creation of its own Twitter and Facebook pages.
To read the latest on Little League happenings through Twitter, log on to www.twitter.com/LittleLeague. If you want to be a “fan” of Little League through Facebook, log on to Little League Baseball and Softball’s fan page from the Facebook home page, at www.facebook.com.
“Social media” has engaged people in constant conversation through the electronic device of their choice. On any day, at any time, anyone from corporate CEOs and professional athletes, to relatives and old friends from high school can ask: “What are you doing?” or “What’s on your mind?”
Little League has always taken pride in its willingness to change and adapt. The Little League Communications Department has created these pages to allow Little League volunteers, local league officials and fans to stay current with all that is happening at Little League International and throughout Little League Baseball and Softball.
“There is so much information available on the world wide web and now through the creation of Twitter, Facebook and other similar forms of electronic communication, it made sense for Little League to get on board,” Lance Van Auken, Vice President of Communications for Little League International, said. “We live in a time where there is a never-ending need to stay current and immediate, so to have Little League-related information available on Twitter and Facebook makes a lot of sense with an organization as broad as ours.”
Throughout the summer, links to the Little League Baseball and Softball website (www.Littleleague.org) have been posted to Twitter. Those who have signed up to be “Fans” through their Facebook accounts have had the opportunity to review updates on a variety of news and other features related to the 2009 Little League International tournament, and the Little League program.
Little League trek into the realm of social media is not limited to text and still images.
On YouTube.com, Dugout, Little League’s Mascot, has a page that is stacked full of video clips. In June, http://www.youtube.com/DugoutTheMascot exceeded one million views. Available and free for viewing are several public service announcements, instructional videos and a lot of fun clips, including a day “at work” with Dugout.
“It’s cliché to say, but if a picture is worth a thousand words, then in the case of our YouTube site, video has good for a million views,” Mr. Van Auken, who has produced the majority of videos for the site, said. “There is so much that can be communicated through video that could never be done justice with the written word or even photographs.
“We’ve worked to develop our own video production, because the access that people have today, through their computers, cellular phones and PDAs made it a necessity,” Mr. Van Auken said. “As an organization we try to cater to a large constituent base, with a large segment being children who are Twittering, on Facebook and surfing YouTube. Having a presence on these various platforms gives a greater opportunity to educate, entertain and inform.”
Throughout the 2009 Little League International Tournament and 63rd Little League Baseball World Series, updates on special events and game results are expected to be made available through “Tweets” on Twitter and posts on the Little League Facebook page.
Expansion of social media will be determined by its consumers. For Little Leaguers, young and old, the fun on the field can be quickly conveyed and relayed, making the experience at the World Series, or a Little League field near you more exciting for all.