Little League International, MVP Band Complete Licensing Agreement
Little League International has established a multi-year licensing agreement with the MVP Band - a resistance training device that strengthens players’ arms.
The unique neoprene wristband of the MVP Band sets it apart from other resistance bands by focusing on building the muscles that comprise the rotator cuff, while reinforcing proper arm angles and mechanics. Rotator cuff injuries are widespread among both youth and adult baseball and softball players, and studies attribute the cause to both overuse and improper throwing mechanics.
In 2008, Little League Baseball and Softball incorporated the program into its summer baseball camps in Williamsport, Pa., and gained praise from camp officials and Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball.
“By aligning ourselves with the MVP Band we continue to take a leadership position in youth sports safety and injury prevention,” Mr. Keener said. “MVP Band is a scientifically-proven product with the backing of clinical testing. As a result of this agreement, we are proud to offer the benefits of the MVP band to our 6,500 baseball and softball programs across the country.”
“We are thrilled to have the opportunity to partner with Little League Baseball and Softball, the world’s largest organized youth sports program,” Dave Miramontes, Founder and Chief Executive Officer of the MVP Band and Program. “We see the MVP Band as another way to help Little League Baseball reduce the risk of future arm-related injuries, while at the same time helping to improve a player’s confidence and ability.”
As a current Little League coach, former Division I and Minor League baseball player, Mr. Miramontes had great success as a pitcher, but spent most of his youth career with a sore arm and in the training room during his collegiate tenure.
“It seems that both parents and players have accepted the notion that sore arms and baseball are synonymous,” Mr. Miramontes said. “In creating the MVP Band and Program, I now have the opportunity to eliminate this stigma by providing an easy-to-use and portable device to improve a player’s arm, while providing a program that can be used throughout his or her entire career.”
Mr. Miramontes will work closely with Nick Caringi, Little League International Senior Director of Operations and Education. They have been working together for more than a year to create a universal, yet simplistic program that will be available to all Little League players and the thousands of volunteer coaches.
“I am confident that this will be a long and rewarding relationship for Little League,” Mr. Caringi said.
Under the guidance of Dr. Glenn Fleisig, Ph.D., and the American Sports Medicine Institute (ASMI), California State University recently conducted a scientific study of the MVP Band and Program. Dr. Fleisig is an expert in treating pitching-related injuries, with medical expertise in the area of biomechanical evaluations, which focus on reducing pitching injuries and improving performance.
In the ASMI study, 32 youth baseball players were divided into two groups for a four-week period. One group was trained with the MVP Band and Program, while the other was not. The study showed that the trained group increased their thrown ball velocity significantly more than the control group did. Furthermore, most of the players in the training group believed that the program improved their shoulder flexibility, shoulder strength, and ball speed.
“The study demonstrated the MVP Band arm conditioning program to be beneficial, particularly in increasing ball velocity,” Dr. Fleisig said. “Because youth are often involved in multiple sports and activities, and often have a shorter attention span than older athletes, a short-term baseball conditioning program may be attractive. Participation in the program for longer than four weeks may lead to more benefits; however this was beyond the scope of the current study.”
Little League Baseball and Softball continues to take the lead in injury prevention through education and the implementation of rules designed to prevent injury. The MVP Band and Program provides the perfect complement to the pitch count rule that limits the number of pitches a player can throw per game. With consistent use of the MVP Band and Program, players have reported improvement in their performance, and more importantly, have reduced arm soreness and tenderness during their entire season of play.
About the MVP Band
The MVP Band is unlike your typical exercise tube. The unique neoprene wrist cuffs enable a player’s hands to remain free of the device, therefore enabling the user to isolate the stretch more directly to the rotator cuff muscles. In addition to pre-game warm-ups, players will also find benefit from using the MVP Band in-between innings by simulating a throwing motion right inside the dugout. With more than 21 exercises and six warm up stretches, the MVP Band and Program is thorough. For Little League Baseball and Softball, the MVP Band and Program has implemented three pre-game stretches and seven band exercises that every player should perform before they begin practices or games.
The MVP Band is available in both a Junior and Pro Series, and is a customized product made for baseball, softball, tennis, and other sports using an overhand throwing motion.
Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.7 million players and one million adult volunteers in every U.S. state and scores of other countries.