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 > Little League Online > Media > Little League News Archive > 2009 > January - April > Demiko Ervin Named Director of Little League Urban Initiative

Demiko Ervin Named Director of Little League Urban Initiative

Demiko Ervin Named Director of Little League Urban Initiative

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Demiko Ervin has assumed the duties of Director of the Little League Urban Initiative and will join the staff at Little League International in Williamsport, it was announced today by Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball.

As Director of the Little League Urban Initiative, Mr. Ervin will coordinate Little League’s outreach program that focuses on providing opportunities, resources and training materials to neighborhoods and communities in metropolitan and urban areas throughout the United States that wish to be a part of Little League Baseball and Softball.

“We are pleased that Demiko has agreed to take on the role of Little League Urban Initiative Director,” Mr. Keener said. “The impact that the Urban Initiative has had on children and communities in urban areas throughout the United States is remarkable. Demiko is well-suited to take on these responsibilities, and we trust he will continue the mission that has proven to be so successful over the last decade.”

Mr. Ervin, former Assistant Director of Little League’s Southeast Region, has been employed by Little League International since February 2008, and is a native of High Point, N.C. To his academic credit, Mr. Ervin has a bachelor’s degree in education from Appalachian State University in Boone, N.C. (2000); and a master’s degree in sports administration from Florida State University (2007).

During his time as Assistant Southeast Region Director, Mr. Ervin was responsible for assisting the director in the operation of the Little League Baseball and Softball Southeast Region. Those duties involved working with local leagues to resolve issues, developing and implementing training programs, and operation of tournaments, including the annual Little League Baseball and Softball Southeast Regional Tournaments.

“Demiko will be a major asset to Little League International,” Mr. Keener said. “Commitment to local communities is something that Little League holds in high esteem. Demiko acknowledges this responsibility, and that understanding coupled with his respect for the Little League program, equips him well to communicate the purpose for the Little League Urban Initiative. His varied personal and professional experiences, academic degrees in education and sports administration, and an appreciation for the Little League’s place in hearts and minds of the people he will meet have prepared him to confidently represent Little League.”

Mr. Ervin succeeds David James, who assumed a similar position with Major League Baseball.

The Little League Urban Initiative provides assistance packages for eligible leagues that aid the local volunteer group with equipment acquisition, capital improvement cash grants, field improvement and renovation, access to Little League Baseball and Softball education and training programs, advocacy, and networking.

A component of Little League Baseball and Softball, the Little League Urban Initiative began in 1999 with programs in Los Angeles, and Harlem, N.Y., and expanded to other cities in 2000. The Little League Urban Initiative is now operating with more than 200 leagues in nearly 85 cities in the United States.

Through the 2008 Little League season, the Little League Urban Initiative has stimulated the participation of 3,900 teams and nearly 50,000 players, and has participated in 25 field renovation/development projects.

On Memorial Day weekend 2008, through the support of Major League Baseball, Little League International hosted the fifth annual Little League Urban Initiative Jamboree. Major League Baseball affords 14 Urban Initiative leagues the opportunity to send 10 Major Division Little League baseball teams and four Junior League baseball teams to Williamsport, Pa., site of the annual Little League Baseball World Series, to experience the thrill of a weekend of friendly games, instruction and education.

The 2009 Little League Urban Initiative Jamboree is scheduled for May.

More information on the Little League Urban Initiative can be found here: http://www.littleleague.org/Learn_More/programs/urbaninitiative.htm

Inquiries about the Little League Urban Initiative can be directed to Mr. Ervin, at: 570-326-1921; or by e-mail, at: dervin@LittleLeague.org. Little League’s website is: www.LittleLeague.org.