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Little League Baseball and Softball, Positive Coaching Alliance Renew Partnership

Little League Baseball and Softball, Positive Coaching Alliance Renew Partnership


Entering a fourth year of national partnership, Positive Coaching Alliance (PCA) and Little League International continue their combined efforts to provide a positive, character-building experience for all youth baseball and softball players.

The Little League Double-Goal Coach® Program helps Little League coaches become Double-Goal Coaches, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. Little League coaches become Double-Goal Coaches either by participating in live group workshops hosted by an individual league or by taking the online Little League Double Goal-Coach Course at: http://www.positivecoach.org/littleleague.

“Our partnership with Little League International is one of the most important initiatives we have at Positive Coaching Alliance,” Jim Thompson, PCA Founder and Executive Director, said. “Building on the success we have had with the Little League Double-Goal Coach Program, we will work to help Little League parents become Second-Goal Parents, who focus on life lessons for their children, so that we develop Triple-Impact Competitors, committed to improving themselves, their teammates and the sports of baseball and softball.”

“This special partnership gives our program’s volunteers the tools to teach Little Leaguers much more than just the skills of hitting, throwing and catching a ball,” Stephen D. Keener, President and Chief Executive Officer for Little League Baseball and Softball, said. “In addition to the online course, Positive Coaching Alliance contributes coaching and sports-parenting content that complements Little League’s educational offerings.”

Such content includes articles, tips, and case studies distributed through Little League’s monthly “Little Leaguer” and “The Coach’s Box” electronic newsletters, as well as contributions to  “Coach and Manager Registry”, on the Little League website. Positive Coaching Alliance also conducts content-rich webinars for local Little League charter leaders and presentations at the District and League Administration Training Seminars at each of the Little League’s five Regional Centers in the United States.

About Positive Coaching Alliance
Founded as a non-profit organization within the Stanford University Athletic Department in 1998, Positive Coaching Alliance (PCA) has the mission of “transforming youth sports so sports can transform youth.”  To that end, PCA has conducted approximately 6,000 live group workshops nationwide for more than 300,000 youth and high school sports leaders, coaches, parents and athletes. Workshop attendees have helped create a positive, character-building youth sports environment for more than three million youth athletes.

PCA’s partnership network includes more than 1,100 youth sports organizations, cities and schools. In 2008, PCA will conduct approximately 1,500 live, group workshops across the U.S., while assisting thousands of other individuals via online workshops at www.PositiveCoach.org.

Positive Coaching Alliance workshops train coaches to be Double-Goal Coaches®, which has winning and teaching life lessons through sports as its primary goals. Such PCA sports parent workshops cultivate “Second-Goal Parents,” who focus on life lessons through sports. PCA student-athlete workshops produce “Triple-Impact Competitors,” who work to improve themselves, their teammates, and their sport as a whole.
PCA has the support of elite coaches and athletes on a National Advisory Board (http://www.positivecoach.org/advisoryboard.aspx), including National Spokesperson, Los Angeles Lakers Coach Phil Jackson.

For more information on the Positive Coaching Alliance, contact David Jacobson,
PCA Marketing Communications Manager, at: 650-210-0808; or e-mail david_jacobson@positivecoach.org