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 > Little League Online > Media > Little League News Archive > 2007 > Bank of America Steps Up to the Plate for Little League With New Fundraising Initiative

Bank of America Steps Up to the Plate for Little League With New Fundraising Initiative

Program Helps Fans Link Their Financial Services Needs to Little League Baseball and Softball

WILLIAMSPORT, Pa. (April 9, 2007) – Fans of America’s national pastime and their friends will get the opportunity to raise money for Little League this season, while earning a “signing bonus” for themselves when they participate in a unique program developed by Bank of America, the official Bank of Little League Baseball and Softball.

Through the Bank of America Little League Referral Program, when Little Leagues throughout the United States refer parents, family and friends to become a new Bank of America personal checking customer, the bank will donate $25 to the league that made the referral and give the new customer a $25 bonus.

In addition, the new customer can earn up to $25 more by opening a regular savings account at the same time they open a new non-student personal-checking account; and, earn an additional $10 for themselves and for the league when they apply and are approved for any MLB Extra Bases™ MasterCard®.

Overall, the new customer can earn up to $60 in total rewards and their local league can earn up to $35. The new customer may also elect to donate their entire bonus to the local league, meaning the neighborhood league can earn up to $95 for each new checking customer referred.

Little League organizations interested in participating in the program, or obtaining a referral form can visit www.bankofamerica.com/llbreferral.

“This program gives us the opportunity to support Little League Baseball and Softball and the quality of life in the hundreds of communities and neighborhoods we serve,” Landrum Fisher, deposits sales and marketing executive for Bank of America, said. “It’s also a chance to reward our customers and help them establish a relationship with the Little League program in their community.”

“The success of Little League Baseball and Softball rests on the support and commitment of local communities,” Stephen Keener, president and chief executive officer of Little League Baseball and Softball, said. “This program and our relationship with Bank of America have created a rare opportunity for a national effort to deliver a very tangible, local benefit. In short, everybody — kids, communities and consumers — wins.”

With a proud and longstanding association with baseball that dates back more than 130 years, Bank of America has strived to create programs that build stronger, more vibrant communities, from the national level with Major League Baseball to the local level with Minor League Baseball and Little League Baseball and Softball. The Bank of America Little League Referral program is just one way the bank is working to strengthen the fabric of the communities where its customers and associates live, work, play and raise families.

As the Official Bank of Baseball™, Bank of America has national sponsorship agreements with the four leading organizations that represent America’s national pastime — Major League Baseball®, Minor League Baseball™, Little League Baseball and Softball and the National Baseball Hall of Fame® and Museum. Bank of America’s deep-rooted support for baseball includes banking sponsorships with 10 Major League Baseball Clubs and 69 Minor League Baseball teams. Additionally, Bank of America has affinity credit card relationships with 23 Major League Baseball Clubs.

For more information contact Joe Goode with Bank of America, at: 617-434-7314, or joseph.l.goode@bankofamerica.com. Little League’s website is: www.littleleague.org.