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 > Little League Online > Media > Little League News Archive > 2000 > DAVID JAMES NAMED DIRECTOR OF LITTLE LEAGUE URBAN INITIATIVE


WILLIAMSPORT, Pa. – David James of Bristol, Conn., has been named the first director of the Little League Baseball Urban Initiative, it was announced today by Stephen D. Keener, president and chief executive officer of Little League Baseball, Incorporated.

"David is the perfect choice to be the first director of this important program," said Mr. Keener. "He brings a wealth of knowledge to this position, not only in matters concerning the challenges faced by people living in urban areas, but in Little League Baseball as well.

Mr. James, formerly of Williamsport, was director of the Minority Business Development Program for the Williamsport (Pa.) Lycoming Chamber of Commerce before being named Assistant Director of Little League’s Eastern Region in Bristol in 1998. He worked at the chamber from May of 1996 until January 1998. Before that, he was in the marketing and sales department at WKSB radio in Williamsport.

"I am thrilled to have this opportunity to have an impact on so many children who desperately need the benefits Little League provides," said Mr. James, who has a nine-year-old son named Aaron. "Little League offers an alternative to negative influences and gives children a chance to develop qualities that are critical to success in any career: teamwork, discipline and respect for each other. But it also helps to bring families and communities together for a common purpose."

The Little League Baseball Urban Initiative has been under way for more than 10 years, with model leagues now thriving in Harlem, N.Y., and South Central Los Angeles. As part of "A World of Opportunity – Little League Baseball Capital Campaign for the Future," the initiative moves into its second phase with the naming of a full-time administrator, Mr. James.

"We will be creating training aids to explain the program and how it can, and does, work in urban areas," said Mr. James, who will relocate back to Williamsport later this month. "Funding from the capital campaign will provide the seeds for growth, but the adult volunteers at the local level will nurture the leagues with Little League’s guidance."

Little League is the world’s largest youth sports organization, with 2.9 million players in all 50 states and 103 other countries.

For more information contact: 
Lance Van Auken, Director of Media Relations and Communications
Little League Baseball International Headquarters 
(570) 326-1921 
Media E-mail: media@littleleague.org
WEB Site: http://www.littleleague.org