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Exclusive Cap of Little League World Series

New Era Cap Named the Official Cap of Little League Baseball

DERBY, N.Y. (August 14, 2000) - New Era Cap Company, Inc., the nation’s leading manufacturer and marketer of baseball style caps, has announced it has become the exclusive official cap of Little League Baseball Inc. This agreement also includes New Era’s renewed selection as the exclusive on-field, uniform cap of the Little League World Series.

Since 1920, New Era has been supplying baseball caps to youth baseball teams across the nation and around the world including Little League Baseball teams. This agreement encourages member leagues to support Little League Baseball by wearing high-quality, big league branded New Era caps on the field of play. Included in the partnership is support for Little League Baseball’s major events and education programs. New Era’s sales of Little League licensed caps assists Little League Baseball, Inc. in keeping league charter fees at only $13.00 per team.

"New Era has been outfitting Little League Baseball players for 60 years," said Christopher H. Koch, president of New Era Cap Company, Inc. "This agreement allows New Era to deliver our major league brand to the Little League players all over the world."

"We are excited to join with New Era Cap Company in a formal sponsorship agreement," said Stephen D. Keener, president and CEO of Little League Baseball, Incorporated. "New Era has supplied the caps worn by our World Series teams since 1993, so we’ve known each other for a long time. Through this sponsorship, New Era becomes part of the Little League family. We are anxious to finalize new programs for making the best caps in baseball and softball available to more Little Leaguers."

New Era is a privately held corporation headquartered in Derby, NY, employing more than 1,500 people in New York and Alabama. The company is the exclusive manufacturer and marketer of the official uniform caps worn by every Major and Minor League Baseball player. New Era also manufactures and markets caps under license of the NBA, NFL, NHL and most major colleges. Additionally, over 8 million youth league, high schools and college baseball players wear New Era caps as part of their uniform and more than 200 PGA professionals wear New Era caps during weekly tournament play.

For Further Information, Contact:

John DeWaal, Director of Marketing
(716) 549-0445
jdewaal@neweracap.com or

Richard Shaner, Senior Vice President
Collins & Company Public Relations
(716) 842-2266 ext. 126