Need Help Spreading the Word at Registration Time?
WILLIAMSPORT, Pa. (Dec. 16, 2003) -- For many local Little Leagues, registration is under way or about to begin.
This is a reminder that Little League offers several free methods local leagues can use to help get the word out about registration.
First, check out the online tools that your league can download for free and use in your community as ways to get kids to sign up, and get parents interested in the program.
Leagues can spread the word by using the tools available in the “Little League Registration Promotion Kit.” The kit includes color posters, news releases and fliers that can be downloaded at no charge, as well as tips on how to promote the Little League program locally. You can find the kit here: Registration Promotion Kit
Included are color and black-and-white posters that can be placed all over town with your league’s sign-up info added. There are ad slicks than can be placed anywhere, including newspapers. And there are two version of press releases your league can use to get the word out.
Second, last year we sent every District Administrator a 30-second Public Service Announcement in BETA format (usable by television stations) that promotes the Little League program. It includes a few seconds at the end during which the DA or league's contact information can be easily inserted by the television station. The tape is professional quality, suitable for any television station or network.
All television stations are required to run a certain number of these PSAs as part of their service to the community. Buying advertising time on a local station is far too expensive for most local Little Leagues, but these PSAs are usually presented free of charge.
Ask your District Administrator to provide the tape to local television stations in your area, if he or she has not already done so.
Another great tool that can be used to spread the word is a new 22-minute video entitled “…I will always do my best.” Each District Administrator will receive a copy of this VHS format tape soon. The video is a great introduction to Little League, suitable for any group, including parents groups (such as PTAs), service organizations (such as Kiwanis Clubs, Lions Clubs, etc.) governmental groups (such as a city council), and any other groups that might be interested in learning about Little League.
If your league has a tried and true method for boosting registration, send us an e-mail at firstname.lastname@example.org.