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 > Little League Online > Media > Little League News Archive > 2003 > Jud Rogers Named Little League Senior Marketing Executive; Lance Van Auken Promoted

Jud Rogers Named Little League Senior Marketing Executive; Lance Van Auken Promoted

Jud Rogers

Lance Van Auken

WILLIAMSPORT, Pa. (Nov. 19, 2003) – Jud Rogers, Director of Marketing and Public Relations for Little League Baseball, was named senior marketing executive of the world’s largest organized youth sports program, it was announced by Stephen D. Keener, Little League president and chief executive officer.

Mr. Rogers joined the Little League team in July 1999 after more than 20 years of experience in increasingly responsible management positions in the publishing and financial services industries. He began his career at Northern Central Bank in 1993, rising to the position of vice president. Before that, he served for 16 years in various capacities as a publisher, editor, general manager, personnel manager and circulation manager with Stauffer Communications Incorporated.

Mr. Keener also announced that Lance Van Auken, formerly Little League director of media relations and communications, has been promoted to senior communications executive.

“Jud has done outstanding work in the area of marketing, an area in which his responsibilities continue to expand,” Mr. Keener said. “This gives Jud a chance to concentrate on these responsibilities, and gives Lance a chance to apply his talents to a wider range of communications issues.”

Mr. Rogers will be responsible for all aspects of sponsorship, licensing and merchandising at Little League International. Mr. Van Auken will be responsible for administering the internal and external communications of Little League, and will oversee operations at the Peter J. McGovern Little League Museum.

Mr. Van Auken was a sports writer for 11 years in Florida, five years with the Tampa Tribune and six with the Clearwater Sun, before becoming Little League’s assistant director at the Southern Region Headquarters in St. Petersburg, Fla. He moved to Pennsylvania in 1996 to become director of publications and media relations at Little League International. He received his journalism training at St. Petersburg Junior College and the U.S. Department of Defense Information School in Indianapolis. He has been a Little League volunteer for 25 years, as a manager, coach, local league vice president, and umpire. He umpired in the 1992 Little League Baseball World Series.

Mr. Rogers also worked as a secondary English teacher, coach and newspaper advisor in Topeka, Kan. He earned his bachelor’s degree from Washburn University (Topeka), and did post-graduate studies in guidance and counseling at the University of Kansas.

Mr. Rogers lives in Dushore with his wife Linda. Mr. Van Auken lives in South Williamsport with his wife, Robin, and daughter, Sarah.

Little League Baseball is the world’s largest organized youth sports program with nearly 2.7 million participants and 1 million volunteers in all 50 U.S. states and scores of other countries.