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 > Little League Online > Media > Little League News Archive > 2003 > D.C. Little Leagues to Benefit from Comcast Partnership

D.C. Little Leagues to Benefit from Comcast Partnership

Little League to Launch Washington D.C. Urban Initiative
 


Tee Ball players from the Satchel Paige Little League in Washington, D.C., await President George W. Bush’s arrival at the White House for a Tee Ball on the South Lawn game in May 2001. The Satchel Paige Little League is one of those that will benefit from Comcast’s partnership with Little League, and the Little League Urban Initiative. (Photo courtesy of The White House.)

WILLIAMSPORT, Pa. (April 8, 2003) – As a part of Little League Baseball International’s commitment to renew youth baseball within urban cities and neighborhoods, Little League is proud to announce that it is teaming up with Comcast to bring its Urban Initiative program to the youth of Washington, D.C.Little League Baseball Urban Initiative programs in Harlem, Los Angeles, Houston, Trenton, N.J., and several other cities have already found success, as thousands of families in urban areas have taken part over the last few years.

As Official Partner of the Washington D.C. Urban Initiative, Comcast - along with Comcast SportsNet and The Comcast Foundation - is dedicating resources to redesign and renovate fields, promote additional youth and adult participation and bring more visibility to existing Little League programs.

Comcast SportsNet produced, and is currently airing, a public service announcement encouraging participation by Washington parents and youth. Additionally, The Comcast Foundation has provided a grant to help refurbish Little League fields in the district, as part of a continuing effort by the D.C. Parks and Recreation Department, to ensure that the leagues have top quality fields on which to play. 

“On behalf of the children who will benefit directly from this partnership, I want to thank Comcast and the City of Washington, D.C.,” said Stephen D. Keener, president and chief executive officer of Little League Baseball. “Little League instills teamwork, discipline, respect for each other, and a wholesome competitive spirit. But it also brings families and communities closer together, and that is our aim with the Urban Initiative.”   The Little League Urban Initiative seeks to bring the joy of friendly athletic competition and the benefits of role-model mentoring to children and adults in urban environments, offering alternatives to negative influences such as drugs and gangs.

“Comcast is pleased to be able to use our resources to help Little League Baseball bring the Urban Initiative to Washington D.C. and bring more visibility to their program,” said Donna Rattley Washington, Vice President and General Manager Comcast of the District of Columbia. “This partnership will enable even more boys and girls to benefit from the opportunities that Little League Baseball provides.”  Added Sam Schroeder, Executive Vice President and General Manager, Comcast SportsNet, “Participating in youth athletics such as Little League Baseball is not only competition, but also an opportunity for boys and girls to develop life skills such as teamwork and discipline. In addition to producing and airing this PSA, Comcast SportsNet is committed to working with Little League Baseball in any way we can help it continue to have an impact on the lives of the boys and girls who participate.”  Initial renovations have already begun at the Fort Stanton Recreation Center on Erie Street, which is the home of Ward 8 National Little League. The upgrade includes all new fencing, backstop, re-grading of the field, clay, sod, dugouts, scoreboard, bleachers and bases. Other urban Little League programs in the district that are designated for support include Inner City Little League (Kennedy Field, Seventh Street and O); Senators Little League (Edgewood Fields, Third Street and Everts); Satchel Paige Little League (Rudolph Field, Third Street and Hamilton, NW); and Ward 7-6th Little League (Benning Park Complex, 53rd Street and Fitch). 

For information on how to sign your child up to participate, or how you can become involved as a volunteer, call 202/452-5980 or visit www.littleleague.org.


Comcast Corporation (www.comcast.com) is principally involved in the development, management and operation of broadband cable networks, and in the provision of electronic commerce and programming content. The Company is the largest cable company in the United States, serving approximately 21.3 million cable subscribers. The Company's commerce and content businesses include majority ownership of QVC, Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style, The Golf Channel, Outdoor Life Network and G4. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.
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