Subway Announces Sponsorship with Little League Baseball and Softball
WILLIAMSPORT, Pa. (Aug. 21, 2005) – The Subway restaurant chain, the world’s largest submarine sandwich franchise, today announced a three-year sponsorship with Little League Baseball and Softball that will involve initiatives to fight childhood obesity. The sponsorship makes Subway restaurants the only quick service restaurant with an advertising presence at the Little League World Series.
Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball, made the formal announcement during an on-field ceremony at Howard J. Lamade Stadium in Williamsport, Pa. On hand representing Subway was Mark Roder, a member of the Subway franchisee board of directors.
The sponsorship will allow the Subway chain to reach scores of Little Leaguers and their parents with health awareness messages and initiatives via a booth at the Little League Baseball World Series, a presence in Little Leaguer magazine, and point of sale materials, marketing and advertising in all local markets.
“Subway and Little League are the perfect team to help get kids active and make good food choices,” Michelle Cordial, Director of Implementation, said. “Subway encourages kids to be active, eat healthy, and have fun doing it. The tenets of the Little League mission – discipline, teamwork and physical well-being – are very much in line with Subway’s commitment to fight against childhood obesity, a serious issue with many health and social consequences that often continue into adulthood.”
Research shows the percentage of overweight kids in the United States has tripled in the last 20 years, indicating that the childhood obesity epidemic represents perhaps the biggest threat to the health and well-being of future generations.
The Little League Baseball and Softball sponsorship extends the Subway chain’s expansive efforts to combat obesity in children and adolescents with a “Play Hard, Eat Fresh” message. In July 2004, the Subway chain launched the Subway F.R.E.S.H. (Feel Responsible, Energetic, Satisfied and Happy) Steps program, a national public awareness TV advertising campaign to help parents and children understand the importance of making healthful choices and leading active lifestyles.
For more than 50 years, Little League has partnered with at least one corporation on the national level to help defray the costs parents must pay associated with their children's participation in Little League.
Today, a select group of companies has earned the right to call themselves "Official Sponsors" of Little League Baseball. These companies have displayed a commitment to the children of Little League and to the ideal Little League hopes to instill in children around the world. Little League thanks each of these special companies, and congratulates them on their commitment to the world's youth.
Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.7 million players and 1 million adult volunteers in every U.S. state and scores of other countries.