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Caprisun Donating to Urban Initiative Program
The Little League Urban Initiative – Little League’s endeavor to bring the benefits of the program to families in urban areas – has provided young people a chance to play baseball where there was once little opportunity. The Jamboree annually invites 10 regular-season teams to Little League International, home of the Little League Baseball World Series, for a weekend of games and affords them a unique experience similar to the teams that participate in the World Series each August.
“Little League International appreciates the support of corporate sponsor Capri Sun and Kraft Foods,” Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball, said. “It is the willingness to make a difference in the lives of children that ensures a place for Little League, and re-enforces the vital role our corporate sponsors play in the success of our program. Subtle gestures such as this donation help to make the Jamboree a lasting and memorable experience for everyone.”
One of Little League International’s corporate sponsors, Capri Sun has contributed to the Jamboree in past years by providing beverages to Little League International. The Little League Baseball and Softball program has also benefited from its relationship with Capri Sun highlighted by six state-of-the-art batting cages that were unveiled at the 2005 Little League Baseball World Series.
The covered facility, equipped with pitching machines and lights, is located on the north end of the 66-acre Little League International complex in South Williamsport, Pa. The construction project was completed in June 2005, and has been open and available to the several hundred Little Leaguers who attend Little League Summer Camp through July and August.
Kraft Foods (www.kraft.com) markets many of the world's leading food brands, including Capri Sun beverages, Kraft cheese, Maxwell House and Jacobs coffees, Philadelphia cream cheese, Oscar Mayer meats, Boca products, Balance bars and Post cereals in more than 150 countries.
Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.7 million players and 1 million adult volunteers in every U.S. state and scores of other countries.
|Players from Mid-town Little League of Gary, Ind., arrive for the second annual Little League Urban Initiative in 2005. Ten new teams will experience of the thrill of playing games at Little League International June 2-3, 2006.|