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 > Little League Online > Media > Little League News Archive > 2006 > Little League International Unveils Softball Logo

Little League International Unveils Softball Logo

WILLIAMSPORT, Pa. (April 6, 2006) – Little League Baseball and Softball is pleased to announce the addition of its newest merchandising logo, designed for identification and recognition of the hundreds of thousands of Little League Softball players.

The design, created by XP Apparel with direction from Little League, is to be used on licensed Little League Softball merchandise, and for recognition of the softball divisions of Little League.

“We are proud to unveil our new softball logo,” said Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball. “Softball is growing steadily in Little League and we’re glad to have this attractive logo to use to recognize the girls that participate throughout the world, their volunteers and coaches.”

District and league officers will soon receive an email with an electronic file of the logo and instructions for its use.

“The design depicts a young girl in the act of throwing,” said Jud Rogers, senior marketing executive at Little League International. “The new logo maintains the youthful exuberance of our softball players, and at the same time exhibits their athleticism.”

Items bearing the new logo in new apparel styles are available on line at the Little League Gift Shop. Just click on the “Shop Little League” button on the homepage of www.littleleague.org to view them.