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 > Little League Online > Media > Little League News Archive > 2006 > Russell Athletic Renews Sponsorship of Little League Baseball and Softball

Russell Athletic Renews Sponsorship of Little League Baseball and Softball

ATLANTA, Ga. (January 2006) – Russell Athletic, the flagship brand of Russell Corporation, announced today the renewal of its long-standing sponsorship of Little League Baseball and Softball.

The sponsorship agreement gives Russell Athletic designation as the Official Uniform of the Little League Baseball World Series as well as the Official Coaches Apparel for the Little League Baseball World Series. Russell Athletic also will provide Dri-Power performance product to athletes as the exclusive distributor of undershirts for the Little League Baseball World Series. Russell Athletic Dri-Power is an innovative performance product that pulls moisture away from the skin to keep athletes cool, dry and comfortable.

“Little League Baseball and Russell Athletic is a natural partnership,” Calvin Johnston, CEO of Russell Athletic, said. “Both organizations have a long heritage and commitment to cultivating and encouraging the highest level of performance and integrity in young athletes. Russell Athletic is proud to include Little League … as one of our premier partners.”

“Russell Athletic has been a great partner for many years,” Stephen D. Keener, president and chief executive officer of Little League International, said. “We are delighted to continue our partnership for another five years. We strive to create a great experience for the players at all of our World Series events, and putting them in Russell’s high quality uniforms adds to that experience.”

Coverage and interest in Little League Baseball and Softball continues to grow. In 2005, all 32 games of the Little League World Series were televised for the first time on ESPN, ESPN2, ESPN Deportes and ABC. The 2006 season should be even bigger as it marks the 60th anniversary of the Little League Baseball World Series. Russell Athletic has been a Little League partner for more than 30 years, serving as an Official Outfitter of the Little League Baseball World Series.

“Russell Athletic is excited to be a part of the tradition and the celebration of the 60th Little League (Baseball) World Series,” Johnston said. “We look forward to continuing to provide young athletes with the highest quality uniforms to enhance their performance on the field for years to come.”

The 2006 Little League Baseball World Series will be held in Williamsport, Pa., Aug. 18-27.