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Disney, Little League Urban Initiative Give Playa Vista Little League a Magical Makeover

WILLIAMSPORT, Pa. (April 11, 2006) – With magical imagination and masterful strokes, Disney, the Little League Urban Initiative and volunteers from the Playa Vista Little League in Culver City, Calif., recently teamed up to clean up the league’s playing field and facilities.

Through a donation of $25,000 and the help of Disney VoluntEARS, the concession stand, dugouts and benches at the Playa Vista Little League (PVLL) complex received fresh coats of paint and fun decals. In addition, landscaping tools and supplies were purchased as well as infield mix for four Little League Baseball fields. A portion of the funds will also go toward a larger PVLL field renovation project that is scheduled to begin in August.

“With the help of the Little League Urban Initiative, we were able to make a positive difference for children in our community,” said Jamie Keyser of Disney Worldwide Outreach. “Providing equipment and renovating the facilities means families will be able to further enjoy the time they spend together at the Play Vista Little League fields and we are proud to have put or resources towards this goal.”

In total, $10,000 was donated for the current refurbishment project. During the league’s season-opening ceremonies on March 18, Miss Keyser and David James, director of the Little League Urban Initiative, presented Playa Vista Little League with an additional $5,000 check. The remaining $10,000 will help fund the larger field renovation project that will be coordinated by the Little League Urban Initiative.

“The project at Playa Vista Little League has been on the drawing board for a long time,” Mr. James said. “Working with Disney reinforces the influence the Little League Urban Initiative can have with local leagues set in metropolitan neighborhoods. It also acknowledges the respect the program has established in the minds of corporate entities like Disney, which understand the role Little League plays in instilling a sense of pride and commitment in a local community.”

Playa Vista Little League, located in California District 25, will have more than 300 Little Leaguers playing on 22 teams in Tee Ball through Senior League divisions of baseball and softball during the 2006 season.

Disney Worldwide Outreach is dedicated to making the wishes of families and children a reality through public service initiatives, community outreach and volunteerism in the areas of compassion, learning, the arts and the environment. In 2005, Disney contributed more than $190 million in cash, in-kind support and public service airtime globally, while Disney VoluntEARS contributed more than 442,000 hours to outreach projects. For more information, please visit www.disneyhand.com.

The Little League Urban Initiative provides assistance packages for eligible leagues that aid the local volunteer group with equipment acquisition, capital improvement cash grants, field improvement and renovation, access to Little League Baseball and Softball education and training programs, advocacy, and networking.

  • A component of Little League Baseball and Softball, the Little League Urban Initiative began in 1999 with programs in Los Angeles and Harlem, N.Y., and expanded to other cities in September 2000.
  • The Little League Urban Initiative is now operating in 175 leagues. Through 2005 the Urban Initiative program has participated in 11 field renovations/development projects.
  • Through 2005, the Little League Urban Initiative has yielded 2,212 teams, and has provided approximately 268,000 players the opportunity to play in the Little League program.

This spring, Little League International will host the third annual Little League Urban Initiative Jamboree. Ten Urban Initiative leagues will send regular season teams to Williamsport, site of the annual Little League Baseball World Series, to experience the thrill of a weekend of friendly games, instruction, and education.

Playa Vista Little League Renovations