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Little League Baseball and Softball, Positive Coaching Alliance Extend Partnership

WILLIAMSPORT, Pa. (Oct. 23, 2006) – Making better Little League coaches and administrators through enhanced education is the driving force behind continuing Little League International’s partnership with Positive Coaching Alliance.

Positive Coaching Alliance (PCA), established in 1998 by founder and Executive Director, Jim Thompson, was created to transform the culture of youth sports to give all young athletes the opportunity for a positive, character-building experience, while enlightening and educating adult volunteers on what it means to “Honor the Game.” It is based at Stanford University’s Department of Athletics in Palo Alto, Calif.

“The Positive Coaching Alliance complements Little League’s educational offerings through the development of the Little League Double Goal Coaching Course,” Stephen D. Keener, president and chief executive officer for Little League Baseball and Softball, said. “Part of the agreement allows for local PCA representatives to visit league administration and district administrator clinics (U.S. only) and present information to volunteers on the relationship with the Positive Coaching Alliance. This special partnership gives our program’s volunteers the tools to teach Little Leaguers much more than just the skills of hitting, throwing and catching a ball.”

Mirroring the basic values of Little League, the goals of PCA seek to replace the “win-at-all-cost” model of coaching with the Double-Goal Coach™ model, where goal No. 1 is striving to win and (the more important goal) No. 2 is teaching athletes positive and enduring life lessons.

PCA has designed an on-line Double-Goal Coaching Course specifically for Little League Baseball and Softball managers and coaches. The intent of the course is to help Little League administrators and coaches create healthier leagues and the kind of league culture where children look forward to practices and games as times when they will have fun, and where the joy they find in playing will last a lifetime.

“Our partnership with Little League International is one of the most important initiatives we have at Positive Coaching Alliance,” Mr. Thompson said. “As someone who got his start as a Little League coach, I look forward to expanding our impact during the second year of our partnership. The Little League Double-Goal Coach Program is a terrific tool that reinforces the values of both Little League and Positive Coaching Alliance.”

Another component of this national partnership includes delivery of varied PCA educational content, along with news articles and related feature stories for Little League’s monthly “Little Leaguer” and “The Coach’s Box” electronic newsletters.

For more information on Positive Coaching Alliance, visit its website, at: www.positivecoach.org; or contact David Jacobson at: 866-725-0024, or david_jacobson@positivecoach.org. Little League’s website is: www.littleleague.org.

Little League Baseball and Softball is the world’s largest organized youth sports program, with nearly 2.7 million players and 1 million adult volunteers in every U.S. state and scores of other countries.