Bank of America’s Keep the Change Savings Program Benefits Little League Urban Initiative
WILLIAMSPORT, Pa. (Aug. 27, 2006) – Bank of America, the official
banking partner of Little League Baseball and Softball, recently
presented $500,000 to the Little League Urban Initiative through its
Keep the Change savings program.
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Dave Winfield, Baseball Hall of Famer
and spokesman for Bank of America, visited Little League
International in 2005. He attended several games played
in the second annual Urban Initiative Jamboree. |
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Today, David James, director of the Little League Urban
Initiative, Baseball Hall of Famer and Bank of America spokesman
Ozzie Smith, Diane Morais, deposits and debit products executive for
Bank of America, and the Northwest Region champion Murrayhill Little
League team from Beaverton, Ore., were on hand as NBC’s Today show
broadcast the check presentation.
In July of this year, Mr. James, Baseball Hall of Famer and Bank of
America spokesman Dave Winfield, Mrs. Morais, and several members of
the Parkchester (N.Y.) Little League appeared on the Today show to
formally introduce the matching program. The program matches five
percent of all Keep the Change purchases, and those contributions
will be utilized by the Little League Urban Initiative to improve
Little League Baseball and Softball fields throughout the United
States.
“Bank of America recognizes the significant impact of the Little
League Urban Initiative since its inception in 2000,” Mr. James
said. “The Urban Initiative has seen steady growth in urban settings
throughout the country, and for the past three years local leagues
benefiting from it have been afforded the unique experience of
attending the Urban Initiative Jamboree held annually at Little
League International.”
Throughout the summer, Bank of America brought baseball to a number
of communities around the country. Bank of America provided
communities the chance to help in the fundraising efforts by
participating in a Speed Pitch challenge, along with other
baseball-themed activities like the Peanut Toss and House of Cards
photo booth. Using the accuracy of every pitch, Bank of America
raised its donation to the Little League Urban initiative.
“Bank of America prides itself on its relationships with baseball,
but none is more fulfilling than supporting and encouraging
America’s youth through Little League Baseball,” Mrs. Morais said.
“Keep the Change is an easy way for Americans to help the Little
League Urban Initiative with everyday purchases - one penny at a
time.”
Bank of America has national sponsorship agreements with the four
leading organizations that represent America's national
pastime-Major League Baseball, Minor League Baseball, Little League
Baseball and Softball, and the National Baseball Hall of Fame and
Museum. Bank of America's deep-rooted support for baseball includes
banking sponsorships with 10 Major League Baseball Clubs and 68
Minor League Baseball teams. Additionally, Bank of America's
completed merger with MBNA further expands its support of baseball
with affinity credit and debit card relationships with 23 Major
League Baseball Clubs.