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 > Little League Online > Media > Little League News Archive > 2006 > Bank of America’s Keep the Change Savings Program to Benefit Urban Initiative

Bank of America’s Keep the Change Savings Program to Benefit Urban Initiative

WILLIAMSPORT, Pa. (July 14, 2006) – Bank of America, the official banking partner of Little League Baseball and Softball, announced recently that it has expanded its support of the Little League Urban Initiative with a matching initiative within its Keep the Change savings program.

Dave Winfield, Baseball Hall of Famer and spokesman for Bank of America, visited Little League International in 2005. He attended several games played in the second annual Urban Initiative Jamboree.

On Tuesday, July 18, David James, director of the Little League Urban Initiative, Baseball Hall of Famer and Bank of America spokesman Dave Winfield, a representative of Bank of America, and several members of the Parkchester (N.Y.) Little League will appear on NBC’s Today show at approximately 8:30 a.m. to formally introduce the matching program. The program will match five percent of all Keep the Change purchases, and make a donation to the Little League Urban Initiative up to $500,000 to improve Little League Baseball and Softball fields throughout the United States.

“Bank of America recognizes the significant impact of the Little League Urban Initiative since its inception in 2000,” Mr. James said. “The Urban Initiative has seen steady growth, and for the past three years local leagues benefiting from it have been afforded the unique experience of attending the Urban Initiative Jamboree held annually at Little League International. Mr. Winfield attended the Jamboree in 2005, and through his position as San Diego Padres’ vice president, and experience with the Urban Initiative, he brings a special appreciation for the merits of our program.”

Throughout the summer, Bank of America will bring baseball to a number of communities around the country. Bank of America is giving communities the chance to help in the fundraising efforts by participating in a Speed Pitch challenge, along with other baseball-themed activities like the Peanut Toss and House of Cards photo booth. Using the accuracy of every pitch, Bank of America will raise its donation to the Little League Urban initiative. The markets and schedule of events are as follows:

  • June 29: Baltimore Orioles Game
  • July 3: Philadelphia Banking Center
  • July 5: Washington, D.C. Bowie Bay Sox Game
  • July 16: New York Yankees Game
  • July 28: Oakland A’s Game
  • July 31: San Francisco Giants Game
  • August 3: Los Angeles Angels Game
  • August 16: Chicago Banking Center
  • August 19: Chicago Air & Water Show
  • August 27: Atlanta Peachtree Festival

“Bank of America prides itself on its relationships with baseball, but none is more fulfilling than supporting and encouraging America’s youth through Little League Baseball,” Diane Morais, deposits and debit products executive at Bank of America, said. “Keep the Change is an easy way for Americans to help the Little League Urban Initiative with everyday purchases - one penny at a time.”

Bank of America has national sponsorship agreements with the four leading organizations that represent America's national pastime-Major League Baseball, Minor League Baseball, Little League Baseball and Softball, and the National Baseball Hall of Fame and Museum. Bank of America's deep-rooted support for baseball includes banking sponsorships with 10 Major League Baseball Clubs and 68 Minor League Baseball teams. Additionally, Bank of America's completed merger with MBNA further expands its support of baseball with affinity credit and debit card relationships with 23 Major League Baseball Clubs.