The all® and Snuggle® Brands Team Up to Become the Official Laundry Products Sponsor of Little League® Baseball and Softball

As the Exclusive Laundry Products Sponsor of Little League®, all® and Snuggle® are Every Family’s Double Header Solution to Keep Uniforms Clean and Soft

By Communications Division
SOUTH WILLIAMSPORT, Pa.
August 28, 2012

With nearly 2.5 million participants playing 10,000 baseball and softball games every year, Little League adds up to a mound of laundry for families nationwide. Today the all® and Snuggle® brands announce a multi-year, exclusive partnership as the official laundry products sponsor of Little League Baseball and Softball beginning in 2013.

Now moms can enjoy the game both on and off the field knowing they have the perfect laundry solution to keep their children’s uniforms and practice gear clean and soft. With the incredible cleaning power of all, specially formulated with active stainifters™ to lift out tough kid stains, and the ultimate snuggly softness and long-lasting fresh scents of Snuggle, moms are guaranteed to cover all their bases in the laundry room.

“For Little Leaguers there is nothing that beats the excitement of sliding safely into home base, but for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game," said Ed Vlacich, Executive Vice President, National Brands for The Sun Products Corporation. "all and Snuggle are proud to partner with Little League Baseball and Softball to celebrate America’s favorite pastime as the official laundry products sponsor of Little League."

As families celebrate the successful 2012 season with the Little League Baseball® World Series, all and Snuggle look forward to being part of the team, helping moms keep their Little Leaguers looking great on the field – regardless of the score.

"The support that national sponsors provide to Little League International is invaluable, and to have Sun Products partnering with our organization is representative of its appreciation for Little League’s mission and goals.” said Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball. “As the official sponsor of laundry products for Little League Baseball and Softball, the all and Snuggle brands will help us to provide valuable resources and information to our leagues, while enriching the lives of Little League families in 2013 and beyond. It also will make a lot of Little League families very happy when thinking about laundering their uniforms!"

Starting in spring 2013, the all and Snuggle Little League sponsorship will include exciting nationwide programs to engage retailers and consumers in fun, Little League style promotional activities. For more information about all, please visit www.all-laundry.com and www.facebook.com/allLaundry. For more information about Snuggle, please visit Snuggle www.snuggle.com and www.facebook.com/snuggle. For more information about Little League, please visit www.littleleague.org and www.facebook.com/littleleaguebaseballandsoftball.

About all® Laundry Detergent
As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family’s needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent recommended by allergists and dermatologists for sensitive skin. With all mighty pacs™ for simplicity and added convenience, and all OXI-Active® providing extra strength to tackle the worst dirt and stains the first time - it’s all good!™ all laundry detergent is manufactured by The Sun Products Corporation. For more information, visit www.all-laundry.com or www.facebook.com/allLaundry.

About Snuggle® Fabric Softener
As a leader in the fabric softener category for more than 30 years, Snuggle provides ultimate snuggly softness and long-lasting fresh scents to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s Creature Shop, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners and dryer sheets in a variety of fragrances.  Snuggle is manufactured by The Sun Products Corporation and available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.

About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.