Russell Athletic Renews Agreement with Little League Baseball and Softball
Russell Athletic will continue to supply the team uniforms for all eight Little League Baseball and Softball World Series as a result of the two organizations reaching a multi-year agreement. Russell Athletic will be the “Official Uniform Provider of the Little League Baseball and Softball World Series.”
The renewal of the contract continues a long-standing relationship between Russell Athletic and Little League Baseball and Softball that dates back more than 30 years.
“Russell Athletic has been a long-standing partner with Little League who has provided us with high quality products for the participants of our World Series,” Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball, said. “The extension of our valued partnership will allow us to continue to provide the best available uniforms and equipment for the teams that qualify for our World Series. We value the opportunity and ability to equip and clothe every team in each World Series the same, and our continued partnership with Russell Athletic will allow us to do that.”
Besides providing the on-the-field uniforms for the eight Little League World Series and performance base-layer items, Russell Athletic also will provide off-field items such as coaching polos, jackets and shirts. The Little League Store, which is open year-round on the Little League campus in South Williamsport, Pa., and online at; www.LittleLeague.org, also will expand its Russell Athletic offerings.
Another part of the contract renewal with Russell Athletic now allows for the each player that participates in all eight of the Little League World Series to keep their game jersey. In addition, Little League Baseball and Softball, along with Russell Athletic, will be announcing in the spring a new uniform color scheme for the 16 teams that qualify for the 2011 Little League Baseball World Series.