Little League Baseball and Softball Extends Partnership with New Era Cap
Little League Baseball and Softball has extended its relationship with New Era Cap Company, Inc., after an agreement was recently reached that will maintain the manufacturer’s status as the official and exclusive cap of the Little League Baseball World Series through 2014. New Era, the international headwear and apparel brand, has been a Little League sponsor since 2000.
In addition to providing the baseball caps for the Little League Baseball World Series, New Era also will provide caps and head wear for each of the teams who qualify for the tournament in each of the other seven World Series conducted by Little League Baseball and Softball. New Era also provides souvenir caps that are sold in the Little League Gift Shop in South Williamsport, Pa., and the Little League Online Store year round.
“We are pleased to continue our relationship with the New Era Cap Company,” Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball, said. “New Era continues to be the premier company in its category. We also appreciate their support in assisting us in maintaining the lowest fees possible so all children may participate in Little League.”
Since 1920, New Era has been supplying baseball caps to youth baseball teams across the nation and around the world, including Little League teams. Additionally, New Era supports Little League Baseball and Softball events and developmental programs. New Era also is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates.